SUBSIDIARY ABS-CBN Corporation
POSITION Branded Entertainment and Partnerships Specialist - Events
WORK LOCATION National Capital Region
DATE POSTED September 04, 2017

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    1. Assist Events Head in managing ongoing future ABS-CBN Live Events and Special Projects
    • Efficiently uses iEvents Calendar by loggin in assigned projects and status regularly
    • Arrange logistical, production and technical requirements (venue, suppliers, etc.), including keeping inventory and providing status updates to the Events Head
    • Participates and assists in alignment and pre-prod meetings for on-ground activation
    2. Champions brand activations
    • Co-designs, plans and prepares concept for assigned projects
    • Executes efficient marketing and communication plan with Event Leads
    • Prepares Event deck, schedules alignment and cascades to Sales
    • Assist in client pitches and execution
    • Identified merchandising opportunities
    • Research on latest trends in brand activation campaigns
    3. Assist in Client/Partnership Servicing
    • Identifies merchandising and sponsorship opportunities for internal and external brands
    • Negotiates with venue or partners to maximize branding opportunities for ABS-CBN platforms
    • Prepares master list and equipment list 
    • Conducts ocular inspection
    • Prepares cost estimates for branded activation requirements and prepares deck for pitching
    4. Demonstrates customer and result orientation 
    • Identifies and collaborates with various LOBs for possible marketing and selling opportunities of all ABS-CBN Programs, Consumer Products and Services within the planned events
    • Organizes pre-pod meetings to brief the LOBs on the ingress/egress schedule of Corporate/Live Events
    • Prepares activation checklist and booth plotting guide

REQUIREMENTS

    • Bachelor's Degree in Mass Communication, Marketing, Public Relations, Business Management or equivalent
    • Required skills: Event and Promotions Management, Brand Management, Negotiation and Documentation skills
    • At least 2-4 years of working experience in brand management and activations is required for the position

Preference will be given to candidates who APPLY ONLINE.