SUBSIDIARY ABS-CBN Corporation
POSITION Content Marketing Head
WORK LOCATION National Capital Region
DATE POSTED November 21, 2017

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Clearly understands and demonstrates appreciation of ABS- CBN content/programs.
    • Recognizes opportunities for selling for each of the programs in various territories.
    • Understands the different existing and emerging platforms i.e TV, New Media, Film, etc.
    • Able to identify, plan out and strategize appropriate marketing tools and activies to support these platforms and to leverage on these.
    • Takes the lead in crafting presentations, decks and speeches used in for both internal and external presentations. 
    • Builds and maintains network of clients both internal and external. 
    • Oversees and ensures production of pre- and post-selling tools i.e sales kits, catalogues, giveaways, etc. 
    • Leads in the effective management of the different social media accounts.        

REQUIREMENTS

    • Graduate of a Bachelor's / College Degree in Marketing, Commerce, Business Management, Media or any related course.
    • With at least five (5) years of experience in planning and implementing marketing campaigns.
    • Has excellent communication and presentation skills.
    ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN Group CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get an Application For Employment Form from HR Recruitment Office. Submit to HR Recruitment after filling up.

Preference will be given to candidates who APPLY ONLINE.