SUBSIDIARY ABS-CBN Corporation
POSITION Customer Lifecycle Management Head
WORK LOCATION National Capital Region
DATE POSTED January 05, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    Generate distinct revenues through insights-driven targeted campaigns across the customer's lifecycle, from identification, acquisition, usage and retention.
    • Own and manage the customer lifecycle for a particular product/Line of Business (LOB)- in this case, ABS-CBN's (and its subsidiaries) postpaid products, select digital websites, and others
    • Translate knowledge of the customer into effective lifecycle strategies and campaigns that will optimize the company's relationship with the customer, with the end goal of increasing customer value and transforming prospects to advocates
    • Utilize customer insights and analysis in developing customer lifecycle strategies and campaigns that will ensure acquisition/penetration, activation, usage and loyalty; including cross-sell and upsell
    • Work with Marketing, Product, IT and Customer Service Teams in the context of delivering personalized and differentiated campaigns experiences hinged on customer knowledge
    • Work closely with the CRM Campaign Organizations team in the execution of campaigns, monitoring of results and post-mortem analysis to ensure campaign targets are met
    • Research and benchmark against industry best practices in customer lifecycle campaigns
    • Work with the CRM Head of Account Management and Division Head in ensuring customer centricity and thought leadership within the team

REQUIREMENTS

    • Candidates must preferable be a graduate of Marketing or Business Administration
    • Must have at least 4 years experience in CRM (Customer Relationship Management)/ CLM (Customer Lifecycle Management), and/or Marketing
    • Digital-savvy, including knowledge of social media (Facebook, Twitter), mobile and digital (Websites, Email)
    • Experience with managing customers through marketing tactics
    • Keen project management skills with an ability to interact with and motivate other to succeed
    • Has excellent analytical skills; able to derive insights from numbers and data
    • Has excellent communication and leadership skills, self-starter and independent 
    • Knowledge of SAS, UNICA a plus; MS Excel/PowerPoint-savvy
    • Works well under pressure and in a continuously changing work environment
    • Effective verbal and written communication skills
    • Self-motivated, quick learner, organized, detail-oriented, multi-tasker
    • Demonstrates initiative, results-oriented, while exhibiting strong drive and leadership skills

Preference will be given to candidates who APPLY ONLINE.