SUBSIDIARY ABS-CBN Corporation
POSITION Digital Sales Head
WORK LOCATION National Capital Region
DATE POSTED August 07, 2017

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    Provide direction to the Digital Sales Team in the achievement of sales targets, revenues, and business objectives. 

    I. Strategy Development
    • Defines feasible and effectives sales programs based on company's business directions.
    • Analyzes basic sales competitive strategies.
    • Identifies and recommends the most effective sales approach to manage competition.
    • Relates sales performance and agency feedback, and identifies sales opportunities/ forecasting.
    II. Achieving Sales Targets
    • Ensures achievement of sales targets provided.
    • Provides input to clients on time, in queries pertaining to developments in the programming of all platforms using on-line facilities.
    • Prepares report on monthly performance and projections by keeping an updated and healthy sales pipeline.
    • Ensures that ABS-CBN and all its platforms are not only in the marketing plans of the different agencies but also gets a hefty portion of the advertising budget by:
      • Keeping abreast with the trends in the digital industry and identify the value proposition that ABS-CBN Digital has compared to the other publishers and platforms,
      • Having substantive knowledge of advertisers' products, marketing plans, and campaign objectives.
      • Encouraging advertisers to support the different digital platforms and products of ABS-CBN.​
    III. Effective Client Servicing​
     

REQUIREMENTS

    • Graduate of any business-related course; BS Marketing, BS Entreprenuership, Business Management, etc.
    • Must have 5+ years of media-related experience selling digital platforms as well as previous sales management experience.
    • Must be familiar with prevailing Internet technologies such as HTML, streaming media, ad tagging, blogging, RSS, etc.
    • Exceptional project management, presentation, and client management skills.
    • Able to relate well with people from all levels.
    • Flexible, thrives under pressure.
    • Excellent verbal and written communication skills.
    • Must be willing to work in Quezon City. 

Preference will be given to candidates who APPLY ONLINE.