POSITION Digital Video Strategist (Multi-Channel Network)
WORK LOCATION National Capital Region
DATE POSTED November 23, 2017


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.



    The ABS-CBN Youtube Team seeks a digital video strategist to coordinate and enhance the ABS-CBN-owned Youtube channels. Reporting to the Youtube Strategy and Monetization Head, the successful candidate will oversee the ABS-CBN-owned Youtube channels as a revenue-generating platform. In addition, he or she has proficiency in the use of CMS, copyright, claims and analytics.

    Channel Optimization
    • Implement audience development strategies on ABS-CBN-owned Youtube channels
    • Optimize content for maximum visibility and ranking across the Youtube platform
    • Creation of channel art, channel icon, thumbnails, end screens, and artcards
    • Write accurate, concise and clear video titles, video descriptions, and tags
    • Regularly update the channel frontdoor to promote fresh and relevant content
    • Transcode videos into their correct format
    • Maximize the revenue potential of each video uploaded in the platform
    • Scale and optimize the monetization of ABS-CBN’s assets with a deep understanding of digital rights, advanced analytics, and complex claiming scenarios
    • Assess channel and monetization performance leveraging knowledge of the Youtube ecosystem and platform strategies
    Digital Rights
    • Ensure that the audio and video presented in the content do not contain third-party materials
    • Distinguish complex territorial rights and multi-party ownership issues
    • Analyze and interpret performance of videos and channels on a regular basis
    • Generates reports needed by business units and content owners


    • College graduate
    • 2-3 years of relevant experience
    • Has excellent writing skills; social media writing experience is a plus
    • Experience in video editing and Adobe Photoshop required
    • Knowledgeable in Microsoft office
    • Experience in YouTube channel operations is a plus

Preference will be given to candidates who APPLY ONLINE.