SUBSIDIARY ABS-CBN Corporation
POSITION Strategic Market Research Executive (News & Current Affairs)
WORK LOCATION National Capital Region
DATE POSTED June 15, 2017

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    The Strategic Market Research Execuitve or Strategic Account Specialist of Integrated News and Current Affairs (INCA) is tasked to conceptualize or recommend strategies as well as spearhead projects that target improvement in methods, processes, systems, and measures to boost audience and profitability performance of his/her assigned account. In order to do so, he/she must have an in-depth understanding of the business, proficiency in analysis, ability to strategize, and aptitude for dealing with different people.
    • Ensures News LOB strategic plans are developed, effectively implemented and evaluated based on agreed directions and aligned to company business plans.  
    • Analyze programs, platforms, products, and processes for INCA
    • Develop strategies and solutions for improvements and project launches
    • Conceptualize products / solutions for innovation
    • Develop guidelines for execution
    • Project management and implementation
    • Develop plans to drive revenue of INCA properties across ecosystems and platforms by collaborating with Sales, Marketing, and ISD.
    • Develop and sustain partnerships with institutions that can support INCA's business efficiency

REQUIREMENTS

    • Must have a relevant experience in Marketing, Business Development, Strategy, Research, or Product Management.
    • With understanding of research methodologies and analytical tools.
    • Must be able to interpret analysis and insights into actionable plans and interventions.
    • Must have superior organizational skills and ability to handle complex projects.
    • Must have superior communication skills and ability to make high level presentations.
    • Must be analytical and creative at the same time.
    ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM-BASED:
    Get an Internal Application Form from G/F ELJ Bldg, Recruitment Hub.

Preference will be given to candidates who APPLY ONLINE.