SUBSIDIARY ABS-CBN Global
POSITION Sales Strategist
WORK LOCATION National Capital Region
DATE POSTED May 06, 2022

BUSINESS SUMMARY

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. 

ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.

RESPONSIBILITIES

    POSITION SUMMARY

    The Digital Sales Strategist provides Digital Sales supports the sales and revenue objectives of the Ad Sales team through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.

    MAJOR DUTIES AND RESPONSIBILITES

    1. Strategic Revenue Planning/Maximization
      1. Formulation of digital sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
      2. Review, setting & evaluation of appropriate pricing models
      3. Review of packaging guidelines & valuations to ensure “salability” and competitiveness
      4. Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
    2. Target Segment Understanding
      1. Develop digital sales package templates based on target segments
    3. Data and Advertiser Analysis
      1. Analysis of client/advertiser’s sales performance for the formulation of relevant digital sales strategies
      2. Analysis and comparison of projected sales versus actual sales
      3. Advertiser analysis/industry trending
      4. Load monitoring and analysis per program
    4. Pricing
      1. Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
      2. Analyzes and evaluates the effectiveness of sales, methods, costs and results
    5. Process & systems
      1. Recommends and administers policies and procedures to enhance operations
    6. Macro Analysis
      1. Media Landscape
      2. Company and competitor analysis
      3. Business & economic trends
    7. Other Sales Support Functions
      1. Development of sales projection tools and processes to help sales team track and manage their respective businesses
      2. Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches

REQUIREMENTS

    • Graduate of any 4-year course but bachelor’s degree in Advertising, Business Administration, Marketing, Communications or any related course
    • Work Experience – minimum of 2 years’ experience as a strategist in Advertising, Sales, Marketing, or its equivalent; preferably with related experience in media agency and digital sales
    • Must be/possess the following
      • exceptional communication skills, both oral and written
      • superior interpersonal skills and be able to create rapport with people of all demographics
      • polished and maintains a professional, put-together demeanor
      • confident, ambitious, self-motivated and should strive when working independently
      • keen listener able to pick up clues that will help close sales.

Preference will be given to candidates who APPLY ONLINE.



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