SUBSIDIARY Creative Programs Inc.
POSITION Account Executive (CPI)
WORK LOCATION National Capital Region
DATE POSTED February 01, 2024


With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.


    The position is responsible to achieve sales targets by distributing Creative Programs, Inc.’s channels to cable operators in the assigned areas, and to manage/fulfill client requirements for marketing and after-sales support. 


    I. On Achieving Sales Targets
    1. Closes sales transaction by applying different selling approaches thus ensuring that CPI-distributed channels secure a major portion of the cable system’s programming budget.
    2. Achieves monthly sales quota by renewing contracts on schedule.
    3. Coordinates the preparation and implementation of sales promotion activities, product launches, special events given specified schedules.
    4. Monitors sales versus targets
      • Tracks sales through sales reports from SSC and ECCMS
      • Identifies opportunity areas, reasons for good or bad performance and recommends solutions
      • Regularly discusses opportunities with superior
    5. Negotiates annual contract with client, taking into account the subscriber base and CPS that will deliver the targeted revenue and match the channel’s brand value.
    II. On Effective Client Servicing
    1. Visits clients based on the coverage plan, addressing client requirements, queries, concerns & issues about the company and its products.
    2. Presents a range of products of the company and offers solutions to matters related to subscriber declarations, programming and cable service marketing that manage to satisfy both client and network perspectives.
    3. Advises clients on program offerings or changes in programming
    4. Prepares and offers programming packages
    5. Coordinates between client and marketing for support activities.
    6. Establishes effective relationships/partnerships with clients through a personalized approach (ie. PR, remembering birthdays and company anniversaries, attending to reasonable requests of clients, etc.)
    7. Resolves client related issues on broadcast transmission and billing/AR with the help of internal support groups.
    III. On Report Preparation and Submission
    1. Sales trip report
    2. Competitive information report
    3. Incident report
    4. Liquidation report
    IV. On Competitive Intelligence Monitoring
    1. Secures pricing of competition
    2. Gets buzz news on future plans of competition
    3. Identifies and analyzes programming preferences in the various service areas
    4. Submits a report on the target market of the brands of clients


    • Graduate of any business-related course: BS Marketing, BS Entrepreneurship, Business Management or advertising, etc.
    • With at least 1-2 years of sales experience; background in any of the following: media sales, marketing, advertising
    • Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships
    • Must have excellent presentation and negotiation skills
    • Demonstrated knowledge of current marketing trends
    • Strong knowledge of program ratings methodology is a plus.
    • Good organizational and project management skills are required; strong work ethic a must
    • Experience with broadcast traffic systems

Preference will be given to candidates who APPLY ONLINE.