BUSINESS SUMMARY
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.
The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.
The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
RESPONSIBILITIES
The Ad Campaign Operations Officer will be a point of escalation for junior Campaign Operations team members when it pertains to the processes, ad capabilities and performance of digital campaigns.
Reporting to the Ad Campaign Operations Head, the role will work closely with commercial teams to manage and execute the implementation, monitoring and optimization of advertising campaigns across ABS-CBN’s online properties (desktop, mobile, apps).
- Managing the end-to-end life cycle of digital advertising campaigns across ABS-CBN’s properties
- Assist finance teams with billing queries
- Be an expert on ABS-CBN’s Ad Formats and Capabilities
- Be a point of escalation for junior ad ops team members and commercial teams
- Liaise with both commercial teams and agencies pertaining to campaign performance
- Monitor the overall health of demand portfolio i.e. fill and error rates
- Manage and monitor the performance of direct campaigns and programmatic deals
- Work with technical and product teams in the troubleshooting of campaigns and programmatic deals
REQUIREMENTS
- 3 Years Experience in managing and trafficking direct campaigns and programmatic deals as a member of an Ad Operations Team
- Astute understanding of the digital advertising eco system
- Excellent written and verbal communication skills
- Practical understanding of IAB and rich media ad formats
- Demonstrated ability to manage both direct and programmatic campaigns
- Experience in training new Ad Operations team member
- Assist in the documentation of new processes and troubleshooting guides
- Proven experience in campaign set up, trafficking, optimisation and troubleshooting
- Possesses a keen attention to detail and with unrivalled organization
- A problem solver with a bias for action
- Knowledge of digital advertising ecosystem, technologies and terminologies
- Well versed in utilizing Google Ad Manager as well as other platforms including Lotame and other SSPs
- Advanced use of MS office suite
Preference will be given to candidates who APPLY ONLINE.