BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Ad Campaign Operations Officer will be a point of escalation for junior Campaign Operations team members when it pertains to the processes, ad capabilities and performance of digital campaigns.
Reporting to the Ad Campaign Operations Head, the role will work closely with commercial teams to manage and execute the implementation, monitoring and optimization of advertising campaigns across ABS-CBN’s online properties (desktop, mobile, apps).
- Managing the end-to-end life cycle of digital advertising campaigns across ABS-CBN’s properties
- Assist finance teams with billing queries
- Be an expert on ABS-CBN’s Ad Formats and Capabilities
- Be a point of escalation for junior ad ops team members and commercial teams
- Liaise with both commercial teams and agencies pertaining to campaign performance
- Monitor the overall health of demand portfolio i.e. fill and error rates
- Manage and monitor the performance of direct campaigns and programmatic deals
- Work with technical and product teams in the troubleshooting of campaigns and programmatic deals
REQUIREMENTS
- 3 Years Experience in managing and trafficking direct campaigns and programmatic deals as a member of an Ad Operations Team
- Astute understanding of the digital advertising eco system
- Excellent written and verbal communication skills
- Practical understanding of IAB and rich media ad formats
- Demonstrated ability to manage both direct and programmatic campaigns
- Experience in training new Ad Operations team member
- Assist in the documentation of new processes and troubleshooting guides
- Proven experience in campaign set up, trafficking, optimisation and troubleshooting
- Possesses a keen attention to detail and with unrivalled organization
- A problem solver with a bias for action
- Knowledge of digital advertising ecosystem, technologies and terminologies
- Well versed in utilizing Google Ad Manager as well as other platforms including Lotame and other SSPs
- Advanced use of MS office suite
Preference will be given to candidates who APPLY ONLINE.