SUBSIDIARY ABS-CBN Corporation
POSITION Ad Platform and Product Executive
WORK LOCATION National Capital Region
DATE POSTED May 04, 2022

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    As an Ad Platform and Product Executive, your mission will be to implement and maintain digital advertising products across ABS-CBN’s CTV, OTT, mobile and desktop properties. 
     
    Reporting to the Advertising Platform and Product Head, you will work closely with internal teams (Campaign Operations, Sales, Product and Tech) as well as external stakeholders (ad tech vendors, agencies) in ensuring that ABS-CBN has a market leading digital advertising product offering.
     
    • Monitor and maintain the health and performance of all digital advertising products platforms used by ABS-CBN
    • Collaborate with external vendors, Tech and Ops to scope, test and implement new ad products
    • Producing and maintain documents such as process workflows, troubleshooting guides and FAQs
    • Manage partner relationships for operational implementation of ad strategy across the digital product portfolio
    • Delivery of new ad product and platform initiatives working with as a part of project teams and leading them as needed
    • Be the point of escalation for the Campaign Operations team and the greater business when troubleshooting advertising related issues
    • Working with cross functional teams including Tech and Data
    • Assist with the training of Ad Ops as part of any new Ad Product/Platform launches

REQUIREMENTS

    • Must possess a Bachelor’s Degree
    • 2+ years of practical experience in digital advertising disciplines such as Ad Operations and Ad Tech
    • Experience in communicating with Ad Tech vendors including DSPs, SSPs, Ad Verification Providers, DMPs and other Ad Tech Vendors
    • Demonstrated knowledge of the digital advertising industry and technology standards
    • Strong communication skills in these aspects: interpersonal, verbal, and written
    • Experience training users on platforms and product capabilities
    • Strong organization and documentation skills
    • Exceptional work ethic with the ability to work independently and collaboratively as a team, act proactively and drive resolution
    • Proven experience in project management and delivery of products/processes
    • Strong attention to detail and the ability to multi-task a necessity

Preference will be given to candidates who APPLY ONLINE.