SUBSIDIARY ABS-CBN Corporation
POSITION Adprom Coordinator (TV Production)
WORK LOCATION National Capital Region
DATE POSTED June 01, 2022

BUSINESS SUMMARY

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

RESPONSIBILITIES

    POSITION SUMMARY
    The Adprom Coordinator is responsible for implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Coordinator's key responsibility is to execute overall promo plan for all program of the unit from pre-launch to finale covering all platforms

    DUTIES & RESPONSIBILITIES
    • Collaborates with assigned Account Heads/Officers of Marketing and CCM in conceptualizing and finalizing initial Promotion Plan and present to Head, Ad Prom prior presentation to Business Unit Heads.
    • Creates art cards and edits video content for social media posting
    • Informs Marketing and CCM about newly approved concept and sets initial meeting with the show’s respective Business Unit Head, Executive Producer and Unit Creative Head to discuss (1) Program branding and Strategy (2) Program, Character and Artists Brand Essence.
    • Executes show’s approved promo plan for various platforms (i.e., On-Air, On-Ground, Music,  Print, TV Appearances, Licensing, CCPMG, RNG and TFC) and continuously  conceptualizes for selected platforms post-launch of show (i.e., Press conference (Print), Screening, Parties, Charity events, launch of OST and license project, TV appearances, Social Media Concepts) if and when applicable.

REQUIREMENTS

    • Graduate of Communication Arts/Film/Design/Multimedia/Advertisting or any related course
    • Skilled in graphic designing and video editing
    • Has keen eye in design and layouts
    • Familiar with managing various social media platforms
    • Time management and organizational skills

Preference will be given to candidates who APPLY ONLINE.