POSITION Advertising and Promotions Specialist
WORK LOCATION National Capital Region
DATE POSTED May 29, 2024


ABS-CBN Music is a Line of Business (LOB) under ABS-CBN Film Productions, Inc. (AFPI). The ABS-CBN Music Group is engaged in the business of music content production, marketing and promotions, including allied businesses such as music publishing and music distribution, talent management and events organization. The Group’s activities revolve around these brands: Music Labels (Star Music, Tarsier Records, Star Pop, DNA Music, and other sub-labels), MOR Entertainment and OneMusicPH.

ABS-CBN Music also provides music servicing and copyright clearance services primarily to other business units of the ABS-CBN group.  Complementary to this business is the management of artists through the Music Management Group and the creation, mounting and line production of events with ABS-CBN Events. The Company also produces commissioned recordings for films and television shows, commercial advertisements, and events for brands and other clients. The Company also controls a valuable music publishing and sound recording catalogue of iconic Filipino hit songs which covers more than half a century. These are licensed to third parties for various usages, including theme songs in TV shows and films, commercial advertisements, and recordings.


    1. Strategizes and effectively implements communication slants in media briefings and press releases of the music products.
    2. Arranges for publicity write-ups and materials to internal and external media anchored on the PR/publicity strategy of music releases. Ensures timely issuance of press releases.
    3. Creates effective artist guesting plans. Handles the pitching and booking to TV, radio, online shows and events.
      • Distributes music products to local and international radio stations. Monitors frequency and effectivity of radio airplay.
      • Coordinates blog conference and media conference to Single Point of Contact
      • Assists with managing and organizing showcases, and events
      • Participate in external artist related events such as shows, music festivals, and promo visits.
      • Handles coordination of any promo guesting to artists and artist management. Establishes rapport with the artist or talent manager in order to elicit cooperation regarding implementation of publicity plans.
    4. Builds wide network of publicity pool and tap when necessary.
    5. Ensures relevance and timely availability of creative visual assets for the promo guesting and media tour.
    6. Keeps oneself updated in order to be competitive in the market.
    7. Performs other tasks may be assigned from time to time.

Preference will be given to candidates who APPLY ONLINE.