SUBSIDIARY ABS-CBN Corporation
POSITION Advertising Campaign Associate
WORK LOCATION National Capital Region
DATE POSTED October 25, 2021

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Managing the end-to-end life cycle of digital advertising campaigns across ABS-CBN’s properties which will include
      • Accurate inventory forecasting
      • Setting up of direct campaigns (both programmatic and direct)
      • Vetting and troubleshooting creative assets 
      • Provide screenshots after uploading the campaigns
      • Identify and troubleshoot campaign related issues
      • Provide Analysis and Reporting of campaign activity
      • Ongoing optimization to maintain campaign health
      • Ensure campaign is delivered in order for billing to executed 
    • In addition to the above core duties, you will also need to 
      • Assist finance teams with billing queries
      • Be an expert on ABS-CBN’s Ad Formats and Capabilities
      • Provide ad hoc assistance to other members of the Ad Ops team
      • Monitor the overall health of inventory portfolio i.e. fill and error rates
      • Manage and monitor the performance of programmatic integrations
      • Assist in the creation of documentation 
      • Troubleshoot and test new ad formats and/or new partners incl. programmatic partners and creative vendors

REQUIREMENTS

    • Must possess a Bachelor’s Degree
    • 1 Year Experience in managing and trafficking campaigns as a member of an Ad Operations Team
    • Astute understanding of the digital advertising eco system
    • Excellent written and verbal communication skills
    • Keen attention to detail and with unrivalled organization
    • A self-starter with a bias for action
    • Knowledge of digital advertising ecosystem, technologies and terminologies
    • Well versed in utilizing Google Ad Manager as well as other platforms including Lotame and other SSPs Advanced use of MS office suite

Preference will be given to candidates who APPLY ONLINE.