BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
Position Summary
- As an Ad Platform Specialist you will be the Subject Matter Expert when it comes to ABS-CBN’s Advertising Tech Stack. You will work closely with both internal and external stakeholders in the delivery of Ad Platforms and Products, helping to shape the framework of ABS-CBN’s Digital Ad Delivery.
Responsibilities
- Monitor and maintain the health and performance of all digital advertising platforms used by ABS-CBN
- Collaborate with external vendors, Tech and Ops to develop, test and implement new ad products
- Producing and managing documents such as process workflows, troubleshooting guides and FAQs
- Manage the channel partner relationships for operational implementation of ad strategy across the digital product portfolio
- Own the product management and delivery of new ad product and platform initiatives working with as a part of project teams and leading them as needed
- Be the point of escalation for the business when troubleshooting advertising related issues
- Work with cross functional teams including Tech and Data
- Assist with the training of Ad Ops as part of any new Ad Product/Platform launches
REQUIREMENTS
- Must possess a Bachelor’s Degree
- 2+ years of practical experience in digital advertising disciplines such as Ad Operations and Ad Tech
- Experience in communicating with Ad Verification Providers, DMPs and other Ad Tech Vendors
- Demonstrated knowledge of the digital advertising industry and digital advertising technology
- Strong communication skills in these aspects: interpersonal, verbal, and written
- Experience training users on platforms and product capabilities
- Strong organization and documentation skills
- Exceptional work ethic with the ability to work independently and collaboratively as a team, act proactively and drive resolution
- Practical understanding of project management and agile delivery
- Strong attention to detail and the ability to multi-task a necessity
- Main Competencies Needed:
- Experience troubleshooting campaign and network performance/issues
- Understanding of digital advertising standards and protocols
- Practical exposure to various ad tech platforms including Third Party Creative platforms, DMPs, Ad Servers, SSPs and DSPs
- Experience in creating Process and Platform Documentation
Preference will be given to candidates who APPLY ONLINE.