BUSINESS SUMMARY
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.
The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.
The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
RESPONSIBILITIES
Position Summary
- As an Ad Platform Specialist you will be the Subject Matter Expert when it comes to ABS-CBN’s Advertising Tech Stack. You will work closely with both internal and external stakeholders in the delivery of Ad Platforms and Products, helping to shape the framework of ABS-CBN’s Digital Ad Delivery.
Responsibilities
- Monitor and maintain the health and performance of all digital advertising platforms used by ABS-CBN
- Collaborate with external vendors, Tech and Ops to develop, test and implement new ad products
- Producing and managing documents such as process workflows, troubleshooting guides and FAQs
- Manage the channel partner relationships for operational implementation of ad strategy across the digital product portfolio
- Own the product management and delivery of new ad product and platform initiatives working with as a part of project teams and leading them as needed
- Be the point of escalation for the business when troubleshooting advertising related issues
- Work with cross functional teams including Tech and Data
- Assist with the training of Ad Ops as part of any new Ad Product/Platform launches
REQUIREMENTS
- Must possess a Bachelor’s Degree
- 2+ years of practical experience in digital advertising disciplines such as Ad Operations and Ad Tech
- Experience in communicating with Ad Verification Providers, DMPs and other Ad Tech Vendors
- Demonstrated knowledge of the digital advertising industry and digital advertising technology
- Strong communication skills in these aspects: interpersonal, verbal, and written
- Experience training users on platforms and product capabilities
- Strong organization and documentation skills
- Exceptional work ethic with the ability to work independently and collaboratively as a team, act proactively and drive resolution
- Practical understanding of project management and agile delivery
- Strong attention to detail and the ability to multi-task a necessity
- Main Competencies Needed:
- Experience troubleshooting campaign and network performance/issues
- Understanding of digital advertising standards and protocols
- Practical exposure to various ad tech platforms including Third Party Creative platforms, DMPs, Ad Servers, SSPs and DSPs
- Experience in creating Process and Platform Documentation
Preference will be given to candidates who APPLY ONLINE.