BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
POSITION SUMMARY
The Adprom Head is responsible for developing and implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Head drives the team in accomplishing the department goals and monitors the effective performance of its members.
Major Duties and Resposibilities
- Conceptualizes Overall Ad Promo and Marketing Promo Plan for all Narrative Programs from Pre-Launch to Finale covering all platforms (i.e., On-Air, On-Ground, Radio/Music, Print, TV Guesting, Licensing, CCPMG,RNG, TFC)
- Collaborates and Aligns with CCM and Marketing Heads and Unit’s Creative Team in formulating overall ad prom and marketing promo plan regarding
- Branding
- Campaign and Marketing Design
- Synergy Strategies
- Launch and Sustaining Promotional Executions for all units under Business Unit
- Presents overall promo handle to Business Unit Head and Executes approved plan accordingly
- Oversees execution of Approved Ad Prom and Marketing Plan for all shows from Pre-launch to Finale
- Reviews and Approves daily promotional strategies generated by each Ad Prom Coordinator
- Oversees execution of pictorials, press conferences, TV guestings and other on-ground events
- Monitors competitors and other companies’ promotions strategies and campaigns and makes necessary adjustments to promo plan accordingly
- Conceptualizes and Strategizes Advertising and Marketing Efforts of show with the end goal of generating revenue beyond promotional efforts
REQUIREMENTS
- Graduate of any related course.
- Has work experience in Advertising and Promotions preferably in the Broadcast industry for at least 10 years.
- Has experience in supervising and handling a team.
Preference will be given to candidates who APPLY ONLINE.