SUBSIDIARY ABS-CBN Corporation
POSITION Advertising & Promotions Head
WORK LOCATION National Capital Region
DATE POSTED September 29, 2021

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES


    POSITION SUMMARY
    The Adprom Head is responsible for developing and implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Head drives the team in accomplishing the department goals and monitors the effective performance of its members.

    Major Duties and Resposibilities
    • Conceptualizes Overall Ad Promo and Marketing Promo Plan for all Narrative Programs from Pre-Launch to Finale covering all platforms (i.e., On-Air, On-Ground, Radio/Music,  Print, TV Guesting, Licensing, CCPMG,RNG, TFC)
    • Collaborates and Aligns with CCM and Marketing Heads and Unit’s Creative Team in formulating overall ad prom and marketing promo plan regarding 
      • Branding
      • Campaign and Marketing Design
      • Synergy Strategies 
      • Launch and Sustaining Promotional Executions for all units under Business Unit
    • Presents overall promo handle to Business Unit Head and Executes approved plan accordingly
    • Oversees execution of Approved Ad Prom and Marketing Plan for all shows from Pre-launch to Finale 
      • Reviews and Approves daily promotional strategies generated by each Ad Prom Coordinator 
      • Oversees execution of pictorials, press conferences, TV guestings and other on-ground events
      • Monitors competitors and other companies’ promotions strategies and campaigns and makes necessary adjustments to promo plan accordingly
    • Conceptualizes and Strategizes Advertising and Marketing Efforts of show with the end goal of generating revenue beyond promotional efforts 

REQUIREMENTS

    • Graduate of any related course.
    • Has work experience in Advertising and Promotions preferably in the Broadcast industry for at least 10 years.
    • Has experience in supervising and handling a team.

Preference will be given to candidates who APPLY ONLINE.