BUSINESS SUMMARY
ABS-CBN Music is a Line of Business (LOB) under ABS-CBN Film Productions, Inc. (AFPI). The ABS-CBN Music Group is engaged in the business of music content production, marketing and promotions, including allied businesses such as music publishing and music distribution, talent management and events organization. The Group’s activities revolve around these brands: Music Labels (Star Music, Tarsier Records, Star Pop, DNA Music, and other sub-labels), MOR Entertainment and OneMusicPH.
ABS-CBN Music also provides music servicing and copyright clearance services primarily to other business units of the ABS-CBN group. Complementary to this business is the management of artists through the Music Management Group and the creation, mounting and line production of events with ABS-CBN Events. The Company also produces commissioned recordings for films and television shows, commercial advertisements, and events for brands and other clients. The Company also controls a valuable music publishing and sound recording catalogue of iconic Filipino hit songs which covers more than half a century. These are licensed to third parties for various usages, including theme songs in TV shows and films, commercial advertisements, and recordings.
RESPONSIBILITIES
- Conceptualizes marketing campaign for ABS-CBN Music’s artists, audio & video releases (new and catalogue) and events.
- Conducts research about the artists (whether new or established).
- Attends and coordinates concerns of the artists with the Label Heads, as needed.
- Prepares creative builds for key people including but not limited to Content Team, Marketing Team, AdProm Team, Music Management Group and partner platforms (e.g. Spotify, iTunes, etc.)
- Proposes visual directives and concepts for photos, cover arts, videos and other marketing and promotional collaterals.
- Presents plans to artists and artist management
- Assists in crafting branding for artists in line with sonic profile build for songs/creative direction of music
- Monitors progress of projects (e.g. calendar, schedule, Charts, milestones, etc.)
- Assists in editing profile of artists in streaming platforms (e.g. Spotify)
- Choosing photos
- About the artist
- Canvas
- May attend events, shoots, on-ground promotional activations onsite as may be required to ensure execution of the agreed plans.
- Communicates, orchestrates and cascades marketing plan to the various teams including but not limited to AdProm, Digital, Events and partners/distributors (e.g. Orchard), etc.
- Attends to documentation and administrative requirements as part of the completion of the services
- May be requested to participate in online or onsite meetings
Preference will be given to candidates who APPLY ONLINE.