SUBSIDIARY ABS-CBN Corporation
POSITION Associate Creative Director (Art)
WORK LOCATION National Capital Region
DATE POSTED March 22, 2024

BUSINESS SUMMARY

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

RESPONSIBILITIES

    POSITION SUMMARY
     
    As an Associate Creative Director (Art) at ABS-CBN, you will play a key role in conceptualizing and executing branded creatives across multiple platforms. Leveraging your background in advertising, strong storytelling skills, and deep understanding of our target market, you will collaborate with cross-functional teams to develop innovative and entertaining campaigns and content that engage and inspire our audience.

    MAJOR DUTIES AND RESPONSIBILITIES
     
    • Lead the creative development process for branded content initiatives from concept to execution, ensuring alignment with client objectives and brand guidelines.
    • Collaborate closely with internal teams including Production, Marketing, and Sales to develop integrated campaigns and content that drive brand awareness and engagement.
    • Provide artistic direction and mentorship to the creative team, guiding them in the development of visually compelling and impactful content.
    • Stay abreast of industry trends, consumer insights, and emerging technologies to inform creative strategies and solutions.
    • Identify opportunities for innovation and differentiation in our branded content offerings.
    • Present concepts and creative work to clients, articulating the rationale behind strategic decisions and creative choices.
    • Ensure the quality and consistency of creative deliverables, adhering to project timelines and budget constraints.
    • Foster a culture of collaboration, creativity, and continuous improvement within the creative team and across the organization

REQUIREMENTS

    • Minimum of 5 years of relevant experience in an art-related role within an advertising agency, media company, or related industry.
    • Bachelor's degree in Fine Arts, Advertising, Graphic Design, or related field is preferred.
    • Strong portfolio showcasing a range of creative work across different mediums, emphasizing art direction and visual storytelling.
    • Excellent understanding of branding principles, consumer behavior, and market trends.
    • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing tools.
    • Exceptional communication and presentation skills, with the ability to articulate ideas and concepts effectively.
    • Proven leadership ability, with experience mentoring and managing a team of creative professionals.
    • Ability to thrive in a dynamic environment and manage multiple projects simultaneously.
    • Passion for storytelling and a commitment to delivering high-quality, impactful content that resonates with our audience.
    • Creative, imaginative, and detail-oriented storyteller with a sharp wit and good humor.
    • Interest in commerce, pop culture, new advertising trends, and techniques.
    • Stay abreast of the latest trends in digital, branded content, and social media fads.
    • Must have a positive work ethic with strong leadership skills and a collaborative spirit.

Preference will be given to candidates who APPLY ONLINE.