SUBSIDIARY ABS-CBN Corporation
POSITION Audience Marketing Specialist (For News)
WORK LOCATION National Capital Region
DATE POSTED July 27, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Studies, diagnoses and assesses ABS-CBN brands at various stages of their product life through a review of target market needs and habits, current media consumption behavior, and competitive landscape.
    • Applies brand diagnostics processes to determine the "core essence' of these brands to provide direction for developmental plans in all areas of operation (i.e. business strategy, customer interaction, new product development, internal communications, marketing communications)
    • Designs integrated revenue-generating marketing campaigns to help drive sales revenue
    • Creates audience retention communication strategies by monitoring viewer feedback and designing follow-up supplements through relevant ABS-CBN properties

REQUIREMENTS

    • Candidate must possess at least a Bachelor's/College Degree in Advertising/Media, Mass Communications, Marketing, Psychology, Social Science/Sociology or equivalent
    • Must be creative has excellent communication and presentation skills
    • Preferably with exposure in the marketing communications field, strategic planning, TV Production, advertising/creative agency work
    • With at least one (1) years of experience in a Marketing role

Preference will be given to candidates who APPLY ONLINE.