SUBSIDIARY ABS-CBN Corporation
POSITION Brand and Content Marketing Specialist
WORK LOCATION National Capital Region
DATE POSTED May 13, 2022

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    POSITION SUMMARY

    The Brand Strategy and Content Marketing Specialist partners with and reports to the Brand Strategy and Content Marketing Head to create strategies to build and grow assigned ABS-CBN brands.
     
    He/she assists in the conceptualization and implementation of strategic plans and campaigns.
     
    The BCM Specialist monitors the overall brand health in terms of audience affinity and/or brand equity, ratings/revenue targets, and attainment of other key performance indicators.
     

    MAJOR DUTIES AND RESPONSIBILITES

      
    The Brand Strategy and Content Marketing Specialist shall report to the Brand Strategy and Content Marketing Head and will manage assigned ABS-CBN brands via:
     
    1. Brand Strategy
      1. Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption
      2. Creates the brand development strategies for the brand
     
    1. Brand Marketing Communications
      1. Develops integrated marketing communication plans
      2. Builds and ensures the proper implementation of the brand bible
      3. Handles message management to ensure that internal and external media platforms are aligned with the communication objectives of the franchise brand
      4. Implements and monitor brand promotional executions
     

     

REQUIREMENTS

    • College graduate
    • At Least 1-2 years experience in marketing, strategic planning, brand management, and/or advertising/creative agency or any related field
    • Digital Savvy
    • Familiar with 360 marketing
    • Has content appreciation
    • Strategic and creative at the same time
    • Highly analytical and detail-oriented
    • Able to handle projects with minimal supervision
    • Works well under pressure
    • Is able to work independently and within groups

Preference will be given to candidates who APPLY ONLINE.