SUBSIDIARY ABS-CBN Corporation
POSITION Branded Entertainment & Partnerships Manager
WORK LOCATION National Capital Region
DATE POSTED May 07, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    1. Manages marketing, media planning, budgeting and buying campaigns for ABS-CBN and its subsidiaries.
    2. Develops creative and effective integrated marketing promotional campaigns that achieve business and communication goals
    3. Understands brands, derives relevant and deep insights about the market and determines strategic use of multimedia touchpoints.
    4. Preferably with digital marketing and digital media planning experience with the ability to develop digital campaign plans including all aspect of digital media and align with overall integrated marketing strategy.
    5. Develops and executes results oriented marketing plans across various channels such as paid search, performance display, affiliate marketing, paid media and re-targeting.
    6. Works closely with ABS-CBN’s key advertising clients and agency partners in developing and implementing customized integrated above the line and media solutions that support clients’ campaigns and brands.
    7. Keeps up-to-date on digital marketing trends and developments, including attending conference and industry events.
    8. Understands and analyzes marketing KPIs, develops scorecards and reports on results and key initiatives to senior management and other stakeholders.
    9. Able to lead and inspire creative process.
    10. Able to deliver clear, effective and professional presentations.
    11. Able to turning ideas into reality through efficient and careful planning, organizing and working with resources and different team players while keeping an eye on the objectives of the project. 

REQUIREMENTS

    • Candidate must possess at least a Bachelor’s/College Degree in Mass Communications, Marketing, Public Relations, Business Management, or equivalent
    • With substantial experience on brand management or any of the related fields in the areas indicated above
    • Notable organizational skills, can steer projects and manage people
    • Time management, interpersonal/ communication skills, organizing skills and problem solving skills are essential as much as customer service and sales skills
    • Must have good command of the English and Filipino language.
    • Preferably with digital marketing experience, up to date on trends and developments in the market.

    ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get the Application Employment Form from HR Recruitment Office

Preference will be given to candidates who APPLY ONLINE.