SUBSIDIARY Creative Programs Inc.
POSITION Brand Officer
WORK LOCATION National Capital Region
DATE POSTED March 23, 2020

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    Responsible for the growth of METRO Channel through various brand building initiatives that involve, but not limited to, the following:
    1. Ensures the alignment of other platforms of the brand, current platforms and future platforms, by aligning it to the identity and character of the main platform.
    2. Coordinates with the marketing team for advertising and promotional efforts made by the brand
    3. Coordinates with the trade marketing team to promote the trade marketing efforts of the brand.
    4. Collaborates with other Lifestyle Ecosystem brands for synergy projects and outputs.
    5. Perform other tasks as necessary.

REQUIREMENTS

    • Graduate of Marketing, Communication Arts with 3-5 years of related experience
    • Strong organizational, interpersonal, project and time management skills;
    • Able to work with minimal supervision;
    • Basic understanding and good aesthetic taste for various forms of presentation, including artwork, web, print and graphic design, motion graphics and typography, film, and written content;
    • Excellent communication skills;
    • Knowledgeable of designated channel’s content;
    • Willing to work long hours.

Preference will be given to candidates who APPLY ONLINE.