POSITION Brand Strategy and Content Marketing Lead Specialist
WORK LOCATION National Capital Region
DATE POSTED March 10, 2023


ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 


    • Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption
    • Creates the brand development strategies for the brand
    • Crafts an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise) for the promotion of launching shows
    • Cascades IMC strategies to support team for implementation
    • Supervises implementation for select tentpole programs (working alongside the assigned ad promo head)
    • Assists in content marketing efforts with partner platforms 
    • Crafts Marketing strategy and IMC
    • Supervises implementation of the IMC working with a 360 team of LOB representatives 
    Perform other tasks assigned by Brand Strategy and Content Marketing Head 


    • 2 years of experience in marketing, strategic planning, brand management, and/or advertising/creative agency or related field
    • Digital Savvy
    • Familiar with 360 marketing
    • Has content appreciation
    • Strategic and creative at the same time
    • Highly analytical and detail-oriented
    • Able to handle projects with minimal supervision
    • Works well under pressure
    • Is able to work independently and within groups

Preference will be given to candidates who APPLY ONLINE.