SUBSIDIARY ABS-CBN Corporation
POSITION Brand Strategy and Content Marketing Specialist
WORK LOCATION National Capital Region
DATE POSTED April 16, 2024

BUSINESS SUMMARY

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 

RESPONSIBILITIES

    POSITION SUMMARY
     
    The Brand Strategy and Content Marketing Specialist partners with and reports to the Brand Strategy and Content Marketing Head to create strategies to build and grow assigned ABS-CBN brands.
     
    He/she assists in the conceptualization and implementation of strategic plans and campaigns.
     
    The BCM Specialist monitors the overall brand health in terms of audience affinity and/or brand equity, ratings/revenue targets, and attainment of other key performance indicators.

    MAJOR DUTIES AND RESPONSIBILITIES

    The Brand Strategy and Content Marketing Specialist shall report to the Brand Strategy and Content Marketing Head and will manage assigned ABS-CBN brands via:
     
    • Brand Strategy
      • Works with the BCM Manager/ Head to identify the target market of assigned ABS-CBN brands through the analysis of demographics, psychographics, defined media habits, and consumption
      • Creates the brand development strategies for the brand
    • Brand Marketing Communications
      • Develops integrated marketing communication plans
      • Builds and ensures the proper implementation of the brand bible
      • Handles message management to ensure that internal and external media platforms are aligned with the communication objectives of the franchise brand
      • Implements and monitor brand promotional executions

REQUIREMENTS

    • College graduate
    • 2 years of experience in marketing, strategic planning, brand management, and/or advertising/creative agency
    • Digital Savvy
    • Familiar with 360 marketing
    • Has content appreciation
    • Strategic and creative at the same time
    • Highly analytical and detail-oriented
    • Able to handle projects with minimal supervision
    • Works well under pressure
    • Is able to work independently and within groups
       

Preference will be given to candidates who APPLY ONLINE.