BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Community Management Assistant will be responsible for driving and monitoring the engagement of the social community within the assigned platform, and providing relevant insights, reports and recommendations based on observations from the community. He/she will be responsible for responding to members’ comments and queries, and for uploading relevant materials (art card, polls, etc.) as aligned with social strategy and marketing objectives.
- Social Community Management
- Refer and follow the Community Management Bible for standard guidelines, policies, etc. for an efficient way of engaging community members.
- Read all comments and monitor sentiments within the assigned platform
- Engage and respond to all its members’ comments and queries in a timely manner through reactions, answers, links, and more, guided by approved communication plan
- Upload approved materials (art card, polls, etc.) to the platform as needed
- Report any urgent or important concerns arising from the community in a timely manner
- Help build the Bible based on learnings, insights, observations, etc.
- Social Listening & Analytics
- Create and share weekly reports on community conversations (e.g. observations, insights and recommendations) to internal teams
- Perform other social community-related tasks under assigned platform as deemed necessary
REQUIREMENTS
- Graduate of marketing, advertising, communications, or any related field
- Ability to create and present reports based on data and self-observation
- Ability to see patterns and discover insights and create recommendations
- Excellent people skills to immerse himself/herself fully within the community
- Excellent communication skills (English & Filipino)
- Ability to switch from corporate talk to community talk (flexibility in responding)
- Excellent in both written & oral form
- Knowledge of MS tools and Google products
- Experience in copywriting or community management is an advantage
- Must be open to project-based employment
- Fresh graduates are welcome to apply
Preference will be given to candidates who APPLY ONLINE.