SUBSIDIARY ABS-CBN Corporation
POSITION Content Brand Strategist
WORK LOCATION National Capital Region
DATE POSTED May 22, 2019

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    1. Setting strategic direction for assigned content brands through a clear brand positioning that is relevant to the target market or business objectives and differentiated from competition.
    2. Pitching of ideas through brand diagnostics workshops
    3. Analysis of consumer insights, category trends and differentiation from competition
    4. Driving marketing initiatives – both external and internal – across multiple platforms
      • Crafting an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise)
      • Leading a group of multiple subsidiaries in the implementation of the IMC plans / Cascading and coordinating with all subsidiaries for integrated campaigns

REQUIREMENTS

    • At least 2 years of experience in brand strategy or IMC work
    • Fresh grads with really strong qualifications are also welcome to apply
    • Must be adept in translating consumer insights, branding workshop inputs and competitive analysis into effective brand strategies
    • Expert knowledge in social media and digital platforms
    • Abreast with the latest trends in the digital space/ knowledge of customer behavior online
    • Knowledge/demonstrable skill in creating Integrated Marketing campaigns
    • Strong innovative spirit
    • Excellent interpersonal and influencing skills
    • Driven, results oriented
    • Effective presentation skills
    • Organized, has an eye for detail

Preference will be given to candidates who APPLY ONLINE.