BUSINESS SUMMARY
ABS-CBN Music is a Line of Business (LOB) under ABS-CBN Film Productions, Inc. (AFPI). The ABS-CBN Music Group is engaged in the business of music content production, marketing and promotions, including allied businesses such as music publishing and music distribution, talent management and events organization. The Group’s activities revolve around these brands: Music Labels (Star Music, Tarsier Records, Star Pop, DNA Music, and other sub-labels), MOR Entertainment and OneMusicPH.
ABS-CBN Music also provides music servicing and copyright clearance services primarily to other business units of the ABS-CBN group. Complementary to this business is the management of artists through the Music Management Group and the creation, mounting and line production of events with ABS-CBN Events. The Company also produces commissioned recordings for films and television shows, commercial advertisements, and events for brands and other clients. The Company also controls a valuable music publishing and sound recording catalogue of iconic Filipino hit songs which covers more than half a century. These are licensed to third parties for various usages, including theme songs in TV shows and films, commercial advertisements, and recordings.
RESPONSIBILITIES
- Brainstorms with the team and contribute ideas to come up with promotional content and executions for the assigned music releases, catalogue, and music assets.
- Conceptualizes, curates, pitches and presents promotional plans for music releases, assets, catalogue for execution in various platforms such as but not limited to Television, Radio, Print and Press, on-ground promotional activities and events.
- Provides strategies for the execution of the marketing plans and aligns the implementation with the Music Marketing team.
- May be requested to participate in virtual or onsite meetings on areas of content planning, development, digital, artist branding, etc.
- Assists in the effective promotion of artists, songs and albums in different media through booking, coordination and activations which may be via on-ground and/or digital promotions in various platforms.
- Activates the approved publicity promotional activities by:
- Arranging and coordination of the guestings in TV, radio, events, conferences, mall shows, etc.
- Preparation of press release materials and write- ups
- Mounting of media launches, blog conferences and press conferences
- Effective coordination with media personnel, guests, key influencers, events organizers and promoters
- Attends to logistical and administrative requirements of the publicity and promotions activities
- Assists the artists in guestings and appearances as part of the promotional activations (e.g. Music Awards, Music Festivals, etc.):
- Preparation and coordination of all materials needed in the smooth and effective guesting (e.g. minus 1, copy of the song, talk points, cheat sheet, artist profiles, etc.)
- Coordination with artists, Talent Managers, Handlers, Event organizers and partners
- Attends to Publicity and promotions activities whether online or face-to-face to ensure the successful execution of the promotional plans and activations.
- Attends to documentation and administrative requirements as part of the completion of the services for publicity and promotions activities (e.g. documentation of Supplier agreements, processing of payments, submission of status/completion report, etc.)
Preference will be given to candidates who APPLY ONLINE.