SUBSIDIARY ABS-CBN Corporation
POSITION Copywriter
WORK LOCATION National Capital Region
DATE POSTED December 06, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    • Create effective copy and/or digital content for web, mobile, and other OTT projects (e.g. advertorials, website copy, apps, banner ads, social media posts, digital sales decks, among others)
    • Manage and monitor projects concerning content marketing, community and content management (e.g. content moderation, social media campaigns, among others)
    • Come up with creative concepts, content, ideas, executions for campaigns (e.g. brainstorming, pitching, among others)
    • Initiate and/or participate in special projects

REQUIREMENTS

    • Possess a Bachelor's degree in a job related field such as Marketing, Communications or Digital Advertising.
    • At least 2 years relevant work experience gained from Advertising or Digital Marketing
    • Strong passion for and knowledge of technology and digital marketing.
    • Ability to thrive in a fluid and entrepreneurial environment.
    • Must have experience in launching and managing digital marketing promotions.
    • Should be knowledgeable in digital marketing communication best practices.
    • Good analytical and problem solving skills.
    • Highly creative and strong in content development.
    • Strong communication (written and verbal) skills
    ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get the Application Employment Form from HR Recruitment Office
     

Preference will be given to candidates who APPLY ONLINE.