POSITION Copywriter (Project-based)
WORK LOCATION National Capital Region
DATE POSTED May 05, 2022


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.



    The Copywriter is responsible for creating and developing creative ideas and concepts, generating stand-alone copy, or text to complement visual concepts created by an art director across several digital platforms and marketing material, including but not limited to, social media, articles, videos, etc.

    The Copywriter is expected to have substantial experience in writing, able to write interesting and engaging copy, while adhering to the objectives of the project, staying within the brief, and being grammatically accurate.

    The role involves using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade, through written communication and storytelling.


    • Interpret project briefs to understand project requirements
    • Conceptualize and execute strategically aligned ideas in the project assigned
    • Collaborate with the team to conceptualize and develop creative campaigns or tactical material
    • Write clear, attractive, engaging, and smart copy with a distinct voice
    • Create entertaining, and engaging stories
    • Edit and proofread copy
    • Source images and other content to help tell their story, as necessary
    • Attend presentations and shoots as necessary


    • A team player with a collaborative spirit, willing and able to deliver beyond expectations.
    • Must have a curious mind with an inquisitive nature and a broad range of interests.
    • Must be a strong storyteller with sharp wit, and a good sense of humor.
    • Detail-oriented, highly creative, and imaginative.
    • Should have an interest in commerce, pop culture, and new advertising trends and techniques.
    • Exceptional skill with the nuances of social media writing (lingo, hashtags, emojis, acronyms, etc.)
    • Excellent writing, editing, and proofreading skills
    • Must be able to work independently with time-management and organizational skills.
    • Must have a positive work ethic.
    • Must have at least 2 years of work experience.
    • Knowledge of online content strategy and creation
    • Simultaneously manage multiple projects with short deadlines
    • A solid understanding of SEO concepts preferred

Preference will be given to candidates who APPLY ONLINE.