POSITION Copywriter for Branded Content
WORK LOCATION National Capital Region
DATE POSTED October 13, 2023


ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 



    The Junior Copywriter is responsible for creating and developing creative ideas and concepts, generating stand-alone copy, or text to complement visual concepts created by an art director across several digital platforms and marketing material, including but not limited to, social media, articles, videos, etc.

    They are expected to have a passion for writing and storytelling, able to write interesting and engaging copy while adhering to the objectives of the project that is within the brief, and grammatically accurate.

    The role involves using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade, through written communication and storytelling.

    • Interpret project briefs to understand project requirements
    • Conceptualize and execute strategically aligned ideas in the project assigned
    • Collaborate with the team to conceptualize and develop creative campaigns or tactical material
    • Write clear, attractive, engaging, and smart copy with a distinct voice
    • Create entertaining, and engaging stories
    • Edit and proofread copy
    • Source images and other content to help tell their story, as necessary
    • Attend presentations and shoots as necessary


    • A team player with a collaborative spirit, willing and able to deliver beyond expectations.
    • Must have a curious mind with an inquisitive nature and a broad range of interests.
    • Must be a strong storyteller with sharp wit, and a good sense of humor.
    • Detail-oriented, highly creative, and imaginative.
    • Should have an interest in commerce, pop culture, and new advertising trends and techniques.
    • Exceptional skill with the nuances of social media writing (lingo, hashtags, emojis, acronyms, etc.)
    • Excellent writing, editing, and proofreading skills
    • Must be able to work independently with time management and organizational skills.
    • Must have a positive work ethic.
    • Must have significant writing experience
    • Simultaneously manage multiple projects with short deadlines

Preference will be given to candidates who APPLY ONLINE.