BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Copywriter for creative services is a visual storyteller who can support the multimedia production team in brainstorming ideas, developing concepts and generating copy for digital content and marketing. The role requires the ability to create grammatically accurate, compelling, and engaging copies based on the project brief.
Concept Development: Create original concepts and/or modify existing material suitable to specified digital platforms, ensuring engaging and well-developed narratives.
Collaboration: Work closely with digital video content head, multimedia producers, and graphic artists to align writing with the project's vision and objectives.
Revisions: Refine and enhance copy based on stakeholder feedback, ensuring project brief, production requirements and audience expectations are met.
Research: Conduct thorough research, ensuring accuracy and authenticity of information used in all deliverables.
Formatting: Adhere to industry-standard formatting and guidelines for copywriting, ensuring clarity and professionalism.
Deadlines: Managing multiple projects simultaneously, meeting tight deadlines, and maintaining high-quality standards.
REQUIREMENTS
- Bachelor's Degree in Marketing, Communication Arts, or any related course.
- 1-2 years of experience in writing digital content
- Strong storytelling abilities
- Excellent command of the English and Filipino language
- Familiarity with the Philippine entertainment industry and audience preferences is a strong advantage
- Basic knowledge in video editing is a plus.
Preference will be given to candidates who APPLY ONLINE.