BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
POSITION SUMMARY
The Copywriter is a storyteller which will work alongside with the iWantTFC’s creative team to conceive, develop and produce verbal or textual content for the platform’s content and campaigns.
The role will help with the development of creative ideas and concepts, often in partnership and guidance of the Creative Services Campaigns and Platform lead. He/She should be able to write clear and persuasive original copy that is engaging and conforms to the brand identity of any assigned account with consistency.
MAJOR DUTIES AND RESPONSIBILITIES
- Interpret creative briefs.
- Develop Ideas with the Creative Services team.
- Write original copy for various media: Short-form videos, Macro and Micro Campaigns, Social Media.
- Able to do the research to aid his/her development of ideas.
- Revise or redevelop ads or campaigns in response to feedback.
- Collaborate with the AV team to create cohesive storytelling for video.
- Ensure that all materials are proof read and ready for delivery or posting.
REQUIREMENTS
- At least 1 year experience in content creation, digital publishing, editing and/or writing
- BS/BA Degree in Marketing, Communication Arts, or any related course.
- High level of interpersonal skills, analytical skills, presentation skills, creative writing. (content / articles / copy)
- Attuned to current events, social media savvy, and with above average communication skills both oral and written and
- A strong familiarity with ABS-CBN Content.
Preference will be given to candidates who APPLY ONLINE.