POSITION CRM - Loyalty Marketing Officer
WORK LOCATION National Capital Region
DATE POSTED June 06, 2018


ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.



    This role will directly report to the Loyalty Marketing Head and responsible to launch and support marketing initiatives for CRM's Enterprise Loyalty Program. 


    1. Loyalty Marketing
    • Develop and implement relevant, timely and meaningful marketing programs to promote acquisition, usage and foster member loyalty
    • Support Loyalty Marketing head in partner engagements (internal and external)
    • Lead development of Marketing materials in collaboration with internal or external creatives groups.
    • Prepare post-morten reports with eye on improvements.

    2. Execution and Operations

    • Marketing Related
      • Ensure timely, brand compliant and accurate marketing communications
      • Manage on-ground Marketing events
      • Create marketing communications materials such as email and SMS
      • Maintenance of Marketing events and communications calendar
      • Content and Community manager for Digital Fan page/sites
    • Customer Related
      • Develop FAQs, spiels and handle communication cascade to frontliners
      • Manage customer concerns, issues and complaints
      • Assist in resolution within acceptable turn-around time (TAT)
      •  Escalate cases necessary of higher approval
      • Provide a summary of weekly/monthly reports submitted by the Customer Support unit
    • Participates in user acceptance testing in relation to system enhancements/developments


    • Internal - Cross-changing to LOBs
    • External - Partner/Merchant contracts 



    • Must possess a Bachelor's Degree in any Business-related course, preferably in the fields of Marketing, Communication or Economics
    • Must have at least one (1) year work experience in the fields of CRM (Customer Relationship Management/CLM (Customer Lifestyle Management), Operations, or related function, preferably in a financial, telecommunications, or broadcast/content-related institution 
    • Background in Customer Loyalty/Retention program, Project Management and/or Product Development is an advantage
    • Digital savvy and proficient in Microsoft Office applications, specifically Excel and Powerpoint 
    • With excellent interpersonal, written and oral communication skills
    • Flexible and adaptable to work in a fast-paced environment
    • Keen on details, with analytical capabilities and comfortable in dealing with numbers and basic profiling statistics
    • Can work with minimal supervision
    • Working knowledge with Salesforce tool/DAP systems is an advantage

Preference will be given to candidates who APPLY ONLINE.