SUBSIDIARY ABS-CBN Global
POSITION CRM Manager
WORK LOCATION National Capital Region
DATE POSTED February 12, 2019

BUSINESS SUMMARY

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. 

ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.

RESPONSIBILITIES

    The CRM Manager will work together with the CRM Director in the development of strategies and implementation of Global initiatives that will address Customer Acquisition, Loyalty and Churn Management in alignment with the Global directives. He/she shall also provide assistance in the Region-level implementation of Global-CRM led initiative. The CRM Manager should demonstrate excellent verbal and written communication, project management, analytical thinking, cross-functional management and executive-level management skills. He/She should have demonstrated strength in the ability to work in high-stress environment, can-do attitude, hardworking, flexible, motivated, ability to work with difficult personalities, takes initiative and operates independently with limited supervision and very result oriented. The CRM Manager must demonstrate ability to flawlessly execute initiatives and plans, with consistent attention to detail.


    KEY DUTIES AND RESPONSIBILITIES
    I. Strategic Development
    • Development of the CRM strategies that will include Acquisition, Retention/Loyalty and Winback and ensure that CRM initiatives are implemented as planned.
    • Management and enhancement of the Global Loyalty Program.
    • Development of retention initiatives/programs for Global products such as TFC and Theatrical/Movies.
    • Lead Customer Engagement Initiatives for Global in close coordination with Global Product/Brand Marketing.
    • Co-lead with Corp CRM the development, implementation & evaluation of enterprise projects
    II. Project Execution and Tracking
    • Supervise the implementation and ensure effectiveness of all CRM programs for Global campaigns.
    • Evaluate and track success metrics for Global CRM initiatives.
    • Closely coordinated with Corp CRM, IT, Customer Service and Marketing in the development and implementation of CRM strategies.
    • Track CRM Metrics as aligned with the Global business objectives from Customer Acquisition, Customer Retention, Loyalty and Churn Management
    III. Problem Solving and Decision Making
    May be asked to perform other tasks as may be required

REQUIREMENTS

    Minimum Requirements
    • Bachelor’s Degree in Business Management, Marketing, Business Economics, Communications, Finance, Engineering or related courses.
    • At least 5 years experience within CRM, Marketing and/or Sales function, with exposure and good grasp of product/customer management, distribution, project management, business development.
    • Preferably with exposure with Banking, FMCG, Telecommunication or Media/Cable industries (i.e. subscription-based business) and/or experience.
    Technical skills required:
    • Ability to multi-task; work under pressure and on tight deadlines; and meet deadlines on multiple projects.
    • Effectively manages multiple relationships and interactions at any given time, including supporting multiple Direct Managers.
    • Excellent interpersonal skills across internal team members, customers, dealers and other third-party vendors, groups or partners.
    • Creative thinker and problem solver.
    • Highly flexible and adaptable to change.
    • Proactive and demonstrates take-charge attitude.
    • Knowledge of Microsoft Office.
    • “Hands on” orientation, very comfortable with implementation activities.
    • Excellent oral and writing skills.
    • Willing and able to travel extensively in the implementation of initiatives.
    • Results oriented
    ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get the Application Employment Form from HR Recruitment Office

Preference will be given to candidates who APPLY ONLINE.