SUBSIDIARY ABS-CBN Global
POSITION CRM Specialist
WORK LOCATION National Capital Region
DATE POSTED February 14, 2022

BUSINESS SUMMARY

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. 

ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.

RESPONSIBILITIES

    Position Summary
    The CRM Specialist is responsible for driving acquisition, engagement, retention and growth of the ABS-CBN Global business. He/she will handle the management of the assigned digital marketing tools and platforms. He/she will handle the development and implementation of various marketing campaigns with the assigned marketing tools and platforms.
     
    The CRM Specialist should be able to develop and provide insights through regular business reviews, online surveys and other insights acquisition methods.
     
    The CRM Specialist should demonstrate strong verbal and written communication skills as well as good analytical skills. He/she should have demonstrated proficiency in the use of various digital platforms such as email marketing, marketing automation, digital analytics and online survey.
     
    The CRM Specialist must demonstrate the ability to flawlessly execute initiatives and plans, with consistent attention to detail.

    KEY DUTIES AND RESPONSIBILITES:
     
    CRM Planning, Analysis and Monitoring
    • Acquire insights and apply a data-driven approach for segmentation, targeting, communications and strategy development
    • Design and develop programs - customer journeys, touchpoints, messaging, and offers - across online and offline executions -and continuously enhance them to develop highly personalized experiences
    • Define, track and report analytics and KPIs for data analytics and campaign performance
     
    Email Marketing Platform Management
    • Monitor and manage CRM platform and campaigns
    • Ensure adoption of CRM and Marketing tools across relevant roles to maximize CRM programs
    • Ensure processes, systems, databases and reports are compliant & aligned to support program objectives through close collaboration with internal and external partners
     
    Program and Email Marketing Execution
    • Drive the successful roll-out of CRM-led projects and campaigns that will improve customer engagement and conversion to retain and grow customers throughout their lifecycle
    • Support all stakeholders with the development and implementation of email marketing campaigns
    • Liaise with IT other parties to ensure campaign process and requirements are met

REQUIREMENTS

    Education/Experience:
    • Bachelor’s degree in Business Management, Marketing, Business Economics, Communications, Information Technology or related courses.
    • At least 3 years’ experience within Marketing, Digital Platform Management and/or Data Analytics function, with exposure and good grasp of digital marketing, data analytics, email and communication platform management, project management & communication
    Competencies:
    • Proficient and easily adaptable with the use of various digital communication platforms (email marketing, marketing automation, online survey, etc.)
    • Ability to develop/present reports and insights with the use of analytical tools (PowerBI, Amplitude, etc.)
    • Has a solid project management skills which are essential to coordinate the work of a wide range of different internal and external partners
    • Ability to multi-task; work under pressure and on tight deadlines; and meet deadlines on multiple projects
    • Effectively manages multiple relationships and interactions at any given time, including supporting multiple Direct and Indirect Managers
    • Creative thinker and problem solver
    • Proactive and demonstrates take-charge attitude
    • Knowledge in Microsoft Office
    • Excellent oral and writing skills
    • Results-oriented
    Behavioral Competencies:
    • Must possess a teamwork attitude when collaborate with all stakeholders
    • Must be people-oriented
    • Must be able to observe integrity when dealing commitments with internal as well as external clients
    • Must be willing and able to learn quickly new digital tools/platforms
    Other requirements:
    • Flexible and able to adjust with the other region’s time zone from time to time

Preference will be given to candidates who APPLY ONLINE.



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