BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The CLM Specialist will provide support in driving acquisition, engagement, retention and growth of the iWantTFC user and subscription base through the management of the assigned digital marketing tools and platforms, and the development and implementation of various CLM (Customer Lifecycle Management) campaigns with the assigned marketing tools and platforms.
The CLM Specialist should be able to develop and provide insights through regular business reviews, online surveys and other insights acquisition methods.
The CLM Specialist should demonstrate strong verbal and written communication skills as well as good analytical skills. He/she should have demonstrated proficiency in the use of various digital platforms such as email marketing, marketing automation, digital analytics and online survey. He/she must demonstrate the ability to flawlessly execute initiatives and plans, with consistent attention to detail.
He/she will report directly to the Head, Subscriber Management and will work closely with Marketing, Data Analytics, Consumer Operations, and other Stakeholders.
CLM Planning, Analysis and Monitoring
- Generate insights and apply a data-driven approach for segmentation, targeting, communications and strategy development
- Design and develop programs - customer journeys, touchpoints, messaging, and offers - across online and offline executions -and continuously enhance them to develop highly personalized experiences
- Define, track and report analytics and KPIs for data analytics and campaign performance
CLM Platform Management
- Monitor and manage CLM platform, tools and campaigns
- Ensure adoption of CLM and Marketing tools across relevant roles to maximize CLM programs
- Ensure processes, systems, databases and reports are compliant & aligned to support program objectives through close collaboration with internal and external partners
Campaign Execution
- Drive the successful roll-out of CLM-led projects and campaigns that will improve customer engagement and conversion to retain and grow customers throughout their lifecycle
- Support all stakeholders with the development and implementation of email marketing campaigns
- Liaise with other parties to ensure campaign processes and requirements are met
REQUIREMENTS
- Bachelor’s degree in Business Management, Marketing, Business Economics, Communications, Information Technology or related courses.
- 1-2 years’ experience within Marketing, Digital Platform Management and/or Data Analytics function, with exposure and good grasp of digital marketing, data analytics, email and communication platform management, project management & communication
- Proficient and easily adaptable with the use of various digital communication platforms (email marketing, marketing automation, online survey, etc.)
- Ability to develop/present reports and insights with the use of analytical tools (i.e. PowerBI, Amplitude, etc.)
- Has solid project management skills which are essential to coordinate the work of a wide range of different internal and external partners
- Ability to multi-task; work under pressure and on tight deadlines; and meet deadlines on multiple projects
- Effectively manages multiple relationships and interactions at any given time, including supporting multiple Direct and Indirect Managers
- Creative thinker and problem solver
- Proactive and demonstrates take-charge attitude
- Knowledge in Microsoft Office
- Excellent oral and writing skills
- Results-oriented
Preference will be given to candidates who APPLY ONLINE.