BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Data Analyst is responsible for providing analytical support necessary to derive business insights and data-driven products using internal and external data sources. You will work with working teams and stakeholders to provide in-depth analysis of ABS-CBN’s assigned digital platforms. This is done by providing information support for strategic business priorities, understand business/functional strategies, craft analytic/reporting solutions to support these strategies, presentation of solutions to business teams, and ongoing analytic/reporting support for business initiatives.
- Coordinating with working teams to define success metrics, ensure proper tracking of experiments and measuring the value generated for the assigned platform.
- Communicating business insights, project goals, and presenting data visualizations.
- Analyzing large datasets and synthesizing insights to spot opportunities for growth and make recommendations for stakeholder buy-in
- Documenting business analytics requirements, analyzing KPIs and metrics, data mapping, and ensuring accuracy of reports
- Identifying possible process optimizations which may include leading automation projects
- Collaborating with Engineering team for requirements elicitation and user acceptance testing for the deliverables
REQUIREMENTS
- Bachelor’s Degree in Mathematics, Statistics, Data Science, or other related course
- 3-5 years of relevant experience in statistical analysis, digital analytics, business intelligence or product analytics; experience working in a digital agency or a digitally-savvy media company (broadcast or OTT) is a plus
- Proficient in MS Excel, MS PowerPoint, and/or Google Sheets, Google Slides
- Knowledgeable in programming languages such as Python, R or SQL is a plus
- Experience with product and/or website analysis using a variety of analytics tools (ex. Google Analytics, GA4, Amplitude, MoEngage, etc.)
- Experience in working with popular social media monitoring tools (ex. Crowdtangle, Emplifi, Meltwater, Hootsuite, Sprout Social, Sprinklr, etc.) is a plus
- Has excellent writing and communication skills
- Excellent analytical and problem-solving skills
- Able to effectively visualize and communicate insights to key stakeholders
- Passionate about learning and technology
- Curious about how things work
- Knowledge in digital marketing and digital ads
- Strong critical thinking skill
Preference will be given to candidates who APPLY ONLINE.