BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The Digital Account Officer is the lead advocate of Digital to the assigned Lines of Businesses (LOBs), ensuring strategic alignment of the digital agenda across the company. Possessing a deep understanding of the Digital business and all its platforms, he/she builds meaningful and productive relationships with LOBs thru relevant and compelling digital products and services to grow their business. He/she leads the strategizing, planning, coordination, and monitoring of executions for all digital requirements across the LOBs and ensures these LOBs are represented in internal Digital discussions.
- Identify, pitch, and execute digital solutions/features that will create new business opportunities for campaigns aligned with the LOBs goals.
- Work with all units under the Digital Division to propose engaging campaigns, solutions and execution strategies that will deliver success in audience engagement, revenue contribution, and strengthen ABS-CBN’s leadership in the digital space.
- Be the SPOC for assigned key projects and coordinate from end-to-end with all stakeholders from conceptualization, execution until KPI reporting.
- Be knowledgeable with all the digital products and work directly with digital business leads and support teams to deliver project objectives.
- Ensure assigned LOBs are represented in internal Digital discussions.
- Work closely with Head of Accounts Servicing and rest of team to champion the digital vision and implementation.
REQUIREMENTS
- Possess a Bachelor's degree in a job related field such as Communications, Marketing or Digital Advertising.
- Strong influencing skills (confident, assertive, diplomatic)
- Strong relationship building skills, with a positive and enthusiastic outlook
- Flexible and open to change to an organization
- Team player
- Strong communication and strong presentation skills
- Strong writing/editing skills
- Driving client servicing excellence
- Should be knowledgeable in digital marketing and trends
- Good analytical and problem solving skills
- Ability to understand issue from both business and customer perspective
- Strong leadership and communication (written and verbal) skills to effectively manage internal and external customers.
- Should be able to identify business development priorities.
- Drive the implementation of the projects/campaigns with the internal customers
- Fresh graduates are welcome to apply
Preference will be given to candidates who APPLY ONLINE.