SUBSIDIARY Creative Programs Inc.
POSITION Digital and Audience Marketing Head
WORK LOCATION National Capital Region
DATE POSTED December 18, 2019


With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.


    Position Summary

    The main responsibility of the Head of Audience and Digital Marketing is to initiate and lead marketing campaigns that will strengthen the image and increase the brand awareness of CPI to their respective target markets.

    Major Duties and Responsibilities
    • Brand Awareness and Customer Satisfaction
      • Spearhead the ideation and implementation of effective 360 marketing campaigns for the CPI brands based on each brand’s audience, objective, and budget to increase affinity and brand following.
      • Create strategic and customized content marketing plans to increase page views (websites), video views (Youtube) and cable viewership (cable channels).
    • Synergy
      • Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing brand related events and products.
      • Close year-long media partnerships with both internal and external media partners (Sky Cable, RNG, TV2, Star Cinema, Star Music, PDI, Philstar, etc.) for cross promotion opportunities.
      • Close digital partnerships that will aid to widen the reach of CPI’s digital properties.
    • Earnings Improvement
      • Work with CPI Brand Heads to create unique and creative campaigns that will strengthen and drive revenue for the brand.
      • Monitor and manage the Ad and Promo budget for each brand.
    • Re-engineering the Business Process
      • Maximize daily output through effective time management.
      • Create a system to organize and implement deliverables efficiently, minimize delays, prevent unnecessary expense and avoid customer dissatisfaction.


    • Degree in Mass Communication, Marketing, or other revelant field or equivalent education and experience.
    • At least three or more years of industry experience, a background in PR and advertising is a plus.
    • He/she must be exceptionally creative, with a knack for new-fangled ideas. In addition, he/she must be able to translate these ideas into executable, revenue-generating programs for a given market using the allocated budget.
    • He/she must be people oriented and highly personable.
    • He/she must also have high level of tolerance for stress and a quick adaptability to changing circumstances and conditions.
    • Excellent presentation skills (creation of presentation and actual delivery).
    • Leadership and organization skills.
    • Ability to work in a team-fostered environment.
    • Ability to work in a multi-tasked environment; excellent time management skills.
    • Ability to prioritize and organize work.
    • Ability to adapt to a flexible schedule.

Preference will be given to candidates who APPLY ONLINE.