BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
Responsible for proper, timely and successful implementation, tracking and optimization of branded digital executions. This entails coordination with different divisions, project owners, publishers, sales and marketing groups to ensure that processes, guidelines and timelines are being followed.
- Coordinates with different publishers to create processes and guidelines as guide for all stakeholders for implementation of all digital creative executions. This will be reflected in a comprehensive digital implementation playbook.
- Able to assess the digital requirement of Sales and Marketing in an inquisitive and proactive manner.
- Strategically provides the provide over-all directions to the internal teams based on the brief of the client.
- Manages campaign with different internal teams to check, develop and implement requirements of the client. It includes but not limited to ideation, creative and copy requirements, and feasibility checking.
- Ensures all implementations have proper documentations.
- Helps sales in creating the optimization plan of the campaign.
- Coordinates with publishers for proper and timely implementations of branded digital executions.
- Able to use the internal tool for documentations of all implementations.
- Provides Post Mortem reports of all implementations working alongside internal key stakeholders.
- Receives and cascades updates from different line of businesses or project owners to know all ad opportunities and know how to implement them.
- Keeps up-to-date on digital marketing trends and developments and uses these trends to further hone his/her role as Digital Implementation Officer.
- Might require seasonal, overtime, weekend/off-site work.
REQUIREMENTS
- Possess a Bachelor’s degree in Marketing, Advertising, Mass Communication, Economics, Statistics and/or any Management course.
- 0 - 1 year experience in digital marketing, digital advertising, digital media buying, account management, project management
- Fresh graduates are welcome to apply
- Should be knowledgeable in digital marketing and trends
- Strong communication and strong presentation skills
- Strong writing/editing skills
- Strong leadership and communication (written and verbal) skills to effectively manage internal and external customers.
- Should be able to identify business development priorities.
- Driving client servicing excellence.
- Drive the implementation of the projects/campaigns with the internal customers
- Be able to work efficiently and effectively despite extreme pressure
Preference will be given to candidates who APPLY ONLINE.