SUBSIDIARY ABS-CBN Corporation
POSITION Digital Marketing Officer (for Client Solutions)
WORK LOCATION National Capital Region
DATE POSTED February 05, 2020

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    POSITION SUMMARY

    Responsible for driving overall client satisfaction by providing support amongst the digital marketing and client success leads, in coming up with a strategic digital marketing pitch or digital marketing solution for ABS-CBN’s advertisers. Support comes in the form of: extracting reports from marketing tools, conducting research, studying analytics patterns, along with coming up with recommendations and proposed solutions for an advertiser’s digital marketing campaigns with ABS-CBN and also presenting these solutions effectively to the clients; The role also ensures that proper implementation of proposed digital marketing campaign is practiced.

    MAJOR DUTIES AND RESPONSIBILITES

    • Basic digital marketing knowledge (enrolling in digital marketing courses is a plus)  and should be familiar and articulate in handling digital marketing campaigns.
    • Knowledgeable and excellence in client servicing and project management.
    • Must have great creative and strategic thinking and evaluation.
    • Ensures delivery of quality output from ABS-CBN Digital collaborations with brands.
    • Creation of campaign solutions for advertisers in collaboration with the team’s Digital Sales counterparts.
    • Monitoring and analysis of day-to-day reports and standard customized post-campaign reports.
    • Keeps up-to-date on digital marketing trends and developments.
    • Is a consumer of ABS-CBN’s content and products/services.
    • Is an effective presenter
    • Must know how to create visually appealing and high-impact presentations

REQUIREMENTS

    • ​​​​Graduate of a 4-year Communication, Advertising, Marketing, Business course or other equivalent courses
    • 1 year experience in a digital marketing communications company, digital advertising or digital media agency, production company or an events company.
    • Has creative and strategic skills
    • Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
    • Notable leadership skills, can steer projects and manage people
    • Strong understanding of ROI-oriented integrated marketing and advertising model
    • Strong relationship building skills, with a positive and enthusiastic outlook
    • Flexible and open to change in an organization
    • Team player
    • Strong communication and strong presentation skills
    • Strong analytical skills
    • Humble and exhibits servant leadership
    • Must be able to thrive despite ambiguity
    • Photoshop and video editing knowledge a plus

Preference will be given to candidates who APPLY ONLINE.