SUBSIDIARY ABS-CBN Global
POSITION Digital Marketing Specialist
WORK LOCATION National Capital Region
DATE POSTED March 03, 2023

BUSINESS SUMMARY

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. 

ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.

RESPONSIBILITIES

    Position Summary
    The Digital Marketing Specialist's role is to develop, implement, and manage digital marketing (DM) strategies that:
    • Support Category (Subscription/Movie/Experience) and Region initiatives in driving purchase intent
    • Enhance the growth of Global's social media following and brand site traffic
    Duties and Responsibilities
    • Strategy Development & Execution
      • Provide additional DM strategies, tactics, and channels for amplification of Category/Region plans
        • Includes customizing/augmenting global DM strategies to meet regions’ needs
    • Analytics & Social Listening
      • Provide audience insight to serve as strategy foundation
      • Provide campaign results and analysis
      • Lead the monitoring of trends and subsequent ideation
    • Social Media Marketing
      • TikTok Content Strategy & Management
        • Own/Lead social media management and content creation of TFC’s TikTok account
        • Manage content ideation, scheduling/posting, community management
        • Work with Creatives on delivering the best possible content
      • Influencer Marketing
        • Crosspost on other relevant ABS-CBN properties
        • Initiate collaboration with big and/or PH-based community influencers
      • Account Management
        • Help regulate the creation of new accounts and deletion of obsolete/unofficial ones following set rules
        • Adhere to new platform features, processes, and policies
    • Digital Advertising
      • Manage third-party agencies to support Category/Region plans
      • Plan and execute digital advertising strategies

REQUIREMENTS

    • Educational Attainment: Bachelor’s Degree
    • Required:
      • Proven experience delivering effective and innovative digital campaigns
      • Understands how TikTok works and stays up to date with all the platform’s latest trends
      • Solid understanding of digital metrics, with the ability to generate, analyze and interpret data
      • Strong management skills, excellent oral and written communication skills
    • Preferred:
      • Proficiency in digital advertising
      • Experience delivering a variety of digital assets, including rich media, micro sites, and social media applications
      • Ability to “think outside the box” and produce quick comebacks for audience engagement

Preference will be given to candidates who APPLY ONLINE.



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