POSITION Digital Media/Business Development Head
WORK LOCATION National Capital Region
DATE POSTED October 09, 2018


Experience Life through Movies

ABS-CBN Film Productions, Inc. or Star Cinema is one of the leading Filipino Film production and distribution outfit. It has produced more than 240 films in various genres that suit the preferences of Filipinos of all ages and background from anywhere in the world.

As of 2015, Star Cinema has captured more than 83% of the theatrical market share.  More than half of its total releases reached and exceeded the P200M mark in the box office with Sisterakas (2012) and It Takes a Man and a Woman (2013) earning more than P400M worldwide.  Girl, Boy Bakla, Tomboy has also reached more than P400M at the box office becoming the highest grossing Filipino movie of all time.

Star Cinema continues to dominate the industry by producing multi-awarded and box office movies that set the trend in Philippine cinema.


    Position Summary

    The Head, Digital Media/Business Development shall be responsible for providing clear business strategies and directions for digital business of ABS-CBN Movies Ecosystem.


    Duties and Responsibilities

    -Manage business revenue performance for digital business (ex. P&L, revenue streams, cost assessments, efficiencies)
    -Integrate internal efforts to develop and deliver digital products / execute digital campaigns
    -Work with teams from other business units and partners for shared digital products/campaigns
    -Look for new digital revenue streams as relevant to the Movies Ecosystem business
    -Define guiding principles for client engagement strategies and campaign roadmaps based on overall business directions for the Movies Ecosystem
    -Serve as thought leader for Movies ecosystem product development
    -Plan and define how Movies ecosystem can synergize with other business units
    -Work with internal teams and external partners to understand requirements and deliver as per project roadmap
    Digital business development of Movies Ecosystem
    1. Strategic direction, P&L management, KPI management                                                       
        (Growth, revenue, process efficiency, 360 integration, platform mgmt.)
    2. Productization- Monetization of content on digital
    3. Discovery of new digital revenue streams
    Digital campaigns within scope of Movies Ecosystem
    1. Planning and implementation of strategic initiatives and tactical campaigns
    3. Planning and implementation of assigned executions for shared campaigns with other business units (close coordination with other LOBs and partners
    Day-to-day management of platforms and digital content publishing of Movies Ecosystem
    1. Direction setting, management, maintenance of Movies Ecosystem digital platforms (current, future)
    2. Aligning digital content to overall digital business plan and campaign roadmaps
    3. Oversee digital video production (Revenue potential for Movies Ecosystem)
    4. Oversee content publishing (For website, have to shift from lead generation to revenue potential)
    5.  Oversee socials publishing and community management
    6. Oversee management of Star Cinema YouTube, Star Cinema Website, Star Cinema Facebook and SNS (Social Networking Service)


    • Graduate of Mass Communication, Business Management, Marketing or any related course.
    • With at least 5 years of solid work experience in Digital Marketing in a managerial capacity
    • Actual exposure to work that involves crafting of strategies/synergy for digital products and initiatives
    • Strong business acumen
    • Working knowledge in Social Networking Sites (Facebook, Instagram, Twitter, etc.) management and digital platforms management (Websites, etc.)
    • Good grasp of work flow for web development, web publishing, online community management, social media management, web graphic design and web/digital video production
    • Background in project management
    • Outstanding presentation skills
    • Excellent written and oral communication skills

Preference will be given to candidates who APPLY ONLINE.