SUBSIDIARY ABS-CBN Corporation
POSITION Head, Digital Strategy & Business Intelligence
WORK LOCATION National Capital Region
DATE POSTED August 08, 2019

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    Will undertake overall responsibility for the following:
    • Process and framework development
    • Manpower resource management
    • Managing and leading strategy team
    • Expected to provide hands on leadership to make decisions and provide inputs to the team deliverables
    • Working with internal teams to help define scope and recommended approach for digital strategy
    • Plan an advisory role on client engagement to discuss and finalize roadmap
    • Serve as thought leader in aligning digital marketing strategy in consideration of business goals and objectives 
    • Provide guidance for client digital vision
    • Provide formal strategic frameworks and methodologies for digital
    • Provide in depth analysis on all campaign and platform analytics
    • Be able to uses data insights to improve business performance

REQUIREMENTS

    • Possess a Bachelor's degree in a job related field such as Marketing or Digital Advertising with 5 or more years of industry experience.
    • Must have hands on experience of at least 3 years in digital strategy development, digital analytics and CRM. 
    • Must have experience in managing teams of 5-10 members of Digital Strategist.
    • Strong passion for and knowledge of technology and digital marketing.
    • Ability to thrive in a fluid and entrepreneurial environment.
    • Strong familiarity with digital metrics.
    • Strong understanding of consumer behavior  in the digital landscape.
    • In-depth knowledge of integrated marketing and digital disciplines (consumer journey process, targeting, architectural design, production and analytics)
    • Should be knowledgeable in digital marketing and trends.
    • Good analytical and problem solving skills.
    • Ability to understand issue from both business and customer perspective.
    • Strong leadership and communication (written and verbal) skills to effectively manage internal and external customers.
    • Proven mentoring and coaching abilities to ensure an effective team.
    • Should be able to identify business development priorities.
    • Drive the implementation of the projects/campaigns with the internal customers.
    • Strong influencing skills (confident, assertive, diplomatic)
    • Strong relationship building skills, with a positive and enthusiastic outlook
    •  Flexible and open to change to an organization
    •  Team player
    •  Strong communication and strong presentation skills
    •  Strong writing/editing skills

Preference will be given to candidates who APPLY ONLINE.