SUBSIDIARY ABS-CBN Corporation
POSITION Marketing Specialist (Franchise Management)
WORK LOCATION National Capital Region
DATE POSTED August 22, 2018

BUSINESS SUMMARY

ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

RESPONSIBILITIES

    1. Sales
      • Acts as a key partner to sales teams across platforms to help drive and ensure achievement of targets
     
    1. Account and Project Management
    • Initiates sales driving activity for the network by understanding the advertiser/brand Understands the advertiser/brand needs and goals and provides them with brand opportunities both short-term and long-term across the company’s multiple lines of business
    • Oversees conceptualization, development and preparation of actual advertiser plans and pitches
      • Partners with sales & CMG/BEP in the development of a GTM (Go To Market) Plan with customized opportunities for advertisers
        • Collaborates with internal partners across ABS-CBN’s business units to ensure partners receive the materials and support needed to create their campaigns
        • Manages the execution workflow for multi-LOB deals and develops contingency plans as needed
        • Works with partners to obtain post-mortem results
     
    1. Safeguarding of Franchise Brands/IPs
      • Ensures that external partners adhere to the brand essence, market positioning, and strategic direction of the franchise brand
      • Manages needs of external partners while balancing expectations and requirements of the franchise brand for a mutually-beneficial relationship
      • Determines feasibility of concepts through knowledge of parameters of the franchise brands and their corresponding product rollout
      • Coordinates with legal and finance for drafting of contracts as well as renewals, extensions, and amendments
     
     
     
     
    1. Report Preparation and Submission
    • Weekly projects in play report
      • All pending projects and initiatives
      • Sales and Marketing by team report

REQUIREMENTS

    • Mass Communications/Marketing graduate
    • With substantial experience/exposure in the marketing communications field, strategic planning, advertising/creative agency work
    • Can relate to all levels in the organization
    • Excellent oral and written communication skills
    • Strong project/time management and presentation skills

Preference will be given to candidates who APPLY ONLINE.