SUBSIDIARY ABS-CBN Global
POSITION Gaming Content Strategist
WORK LOCATION National Capital Region
DATE POSTED February 24, 2020

BUSINESS SUMMARY

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. 

ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.

RESPONSIBILITIES

    The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on user or consumer journey and persona development. He/She is expert at matching content and its delivery mechanisms with the priorities and goals of an organization. Not only can the Content Strategist manage the best talent for creating the content, they know the best tools and tactics for pushing it to the right audiences.

    Major Duties and Responsibilities:
    1. Negotiate terms with partners, exceed the expectations of consumers
    2. Identify the highight emerging market trends as backing for strategic content investments
    3. Cultivate and nurture relationships with existing and potential partners
    4. Evolve and deliver partnership narrative and platform advantage messages
    5. Perform expert business intelligence gathering on marketplace movement activities (products, platforms, publishers, titles) to influence content strategy
    6. Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness
    7. Develop brand voice to ensure consistency across all content assets
    8. Creating specifications and appropriate content for the brand's designated audience

REQUIREMENTS

    • BA or BS degree in Journalism, Communications, Marketing, and Information Management
    • Has working experience in a gaming industry
    • Deep knowledge of the games industry
    • Strong interpersonal and communication skills
    • Knowledge of digital gaming landscape, including solid understanding of digital game distribution technologies
    • Familiarity with various gaming consoles and their content offerings
    • Experience with media production and development, and market analysis and research

Preference will be given to candidates who APPLY ONLINE.