POSITION Digital Sales Strategy Head
WORK LOCATION National Capital Region
DATE POSTED November 15, 2022


ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. 
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. 

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively. 
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. 



    The Head, Digital Sales Strategy provides Digital Sales support to the different sales teams within the division through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.


    1. Strategic Revenue Planning/Maximization and Platform Planning
      1. Formulation of sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
      2. Review, setting & evaluation of appropriate pricing models
      3. Review of packaging guidelines & valuations to ensure “salability” and competitiveness
      4. Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
    2. Target Segment Understanding
      1. Develop digital sales package templates based on target segments
    3. Data and Advertiser Analysis
      1. Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
      2. Analysis and comparison of projected sales versus actual sales
      3. Advertiser analysis/industry trending
      4. Load monitoring and analysis per program
    4. Pricing
      1. Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
      2. Analyzes and evaluates the effectiveness of sales, methods, costs and results
    5. Process & systems
      1. Recommends and administers policies and procedures to enhance operations
    6. Macro Analysis
      1. Media Landscape
      2. Company and competitor analysis
      3. Business & economic trends
    7. Other Sales Support Functions
      1. Development of sales projection tools and processes to help sales team track and manage their respective businesses
      2. Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches


    • Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
    • At least 5 years of work experience in data analysis, Digital Advertising Sales / Marketing
    • Problem solving skills, analytical skills, strategic thinking skills, good communication skills
    • Proficient in spreadsheets, forecasting

Preference will be given to candidates who APPLY ONLINE.