SUBSIDIARY KidZania Manila
POSITION Industry Partners Executive (Retention)
WORK LOCATION National Capital Region
DATE POSTED November 05, 2019


The newest venture of ABS-CBN is Play Innovations, Inc., a subsidiary formed in 2012. Its mission is to provide Filipino children with exceptional role-playing experience in KidZania Manila, an educational theme park that opened its doors in 2015.

It’s a play city built to scale for children – complete with paved streets, transport system, and a functioning economy. In KidZania, children can explore their interests, gifts, and talents and learn through over a hundred fun and immersive role-playing activities.

Children can become policemen or train to be firefighters, probably the most popular activity at any of the different KidZania parks worldwide. They can learn to cook their favorite food at several restaurants equipped with real kitchens. Future broadcasters can discover what it takes to bring the world the news in an ABS-CBN mini studio. Future doctors and nurses learn hands-on what to do in a hospital emergency room when a life-size doll patient goes into cardiac arrest.

Does the idea of educational entertainment excite you? Do you love working with and for children? And do you have the skills and passion to work, work, work to create the most wonderful play space experience for them? You know the drill – submit your application here or drop your resume at [email protected].


    Position Summary

    As Industry Partners (IP) Retention Specialist, you shall be primarily responsible for managing the relationship with the Industry Partners ensuring that all contractual agreements are executed and that KidZania Manila continues to add value to IPs brands.

    Duties and Responsibilities

    • Together with the IP Retention Team:
      • Develop and implement a strategic framework/plan for IP retention.
      • Develop a template (content and process) for timely reporting of KidZania Manila performance to IPs.  Report the performance to the assigned IPs and gather their feedback.
      • Develop a system to monitor the IPs inventory of consumables and POs sales.
      • Monitor and improve the IP valuation and monitoring of brand metrics.
    • Manage day-to-day relationship with assigned IPs:
      • Attend to the concerns/issues of the IPs.
      • Schedule and manage IP inspections, activities and visits to the facility.
      • Monitor and manage all IP benefits: free tickets, use of venue, etc.
      • Provide tokens, gifts, etc., for the appropriate occasion, season.
      • Provide support to the Operations Team in the monitoring the IPs inventory of consumables and POs sales.
    • Co-develop with the Promotions Team the IP promotions/publicity throughout the year:
      • Secure approval for these promotions from the Marketing Team and Central Government.
      • Together with the Content, Operations and Accounting Groups, oversee the execution of the promotion.
      • Develop and implement a promotions evaluation system and process.
    • Liaise with Marketing for the approval of IP-initiated advertising and press releases, and vice versa.



    • Bachelor’s Degree in Advertising / Marketing or equivalent
    • 2-3 years experience in an advertising agency or related industry
    • Experience in account handling, development and project management of key accounts and sponsorships
    • Experience in strategy development to execution of finished product
    • Excellent interpersonal, written and oral communication skills

Preference will be given to candidates who APPLY ONLINE.