SUBSIDIARY KidZania Manila
POSITION Junior Art Director
WORK LOCATION National Capital Region
DATE POSTED October 29, 2019


The newest venture of ABS-CBN is Play Innovations, Inc., a subsidiary formed in 2012. Its mission is to provide Filipino children with exceptional role-playing experience in KidZania Manila, an educational theme park that opened its doors in 2015.

It’s a play city built to scale for children – complete with paved streets, transport system, and a functioning economy. In KidZania, children can explore their interests, gifts, and talents and learn through over a hundred fun and immersive role-playing activities.

Children can become policemen or train to be firefighters, probably the most popular activity at any of the different KidZania parks worldwide. They can learn to cook their favorite food at several restaurants equipped with real kitchens. Future broadcasters can discover what it takes to bring the world the news in an ABS-CBN mini studio. Future doctors and nurses learn hands-on what to do in a hospital emergency room when a life-size doll patient goes into cardiac arrest.

Does the idea of educational entertainment excite you? Do you love working with and for children? And do you have the skills and passion to work, work, work to create the most wonderful play space experience for them? You know the drill – submit your application here or drop your resume at [email protected].


    Duties and Responsibilities

    Creative Developments and Ideation
    • Develop and present creative concepts for campaigns and experience offers.
    • Develop key visuals to illustrate ideas and messages
    • Collaborate with the Creative Director and Copywriters in developing the content plan and treatment of creative materials.
    • Create visual assets for different touchpoints identified in the IMC Plan.
    • Design merchandise items, park signages and shopper solutions.
    • Participate in ideation, project planning, and creative briefing.
    • Study and understand consumer/shopper insights, behavior, and path to purchase.
    Executive and Production
    • Prepare final artwork and supplier guide for production.
    • Recommend their-party suppliers (i.e., TVC director, photographer, printer) based on expertise and quality of work required to produce creative materials.
    • Give directions on creative development and execution to agency partners.
    • Supervise production (i.e., TVC, photography, video, print) and implementation of visual assets.
    • Suggest event setup art direction and supervise execution.
    •  Shoot and edit simple video and photo requirements.  
      Self-Management and Leadership
    • Deliver requirements on time and based on brief.
    • Ensure quality of work
    • Drive innovation and content excellence
    • Evaluate effectiveness of creative


    • 1 to 2 years of experience in the same role preferably in an advertising agency (Junior Art)
    • Bachelor’s Degree in Fine Arts, Multimedia Arts, Communication Arts
    • Must be willing to work in BGC, Taguig
    • Must be willin gto work on weekends and holidays

Preference will be given to candidates who APPLY ONLINE.