POSITION Marketing Assistant
WORK LOCATION National Capital Region
DATE POSTED June 19, 2024


ABS-CBN Music is a Line of Business (LOB) under ABS-CBN Film Productions, Inc. (AFPI). The ABS-CBN Music Group is engaged in the business of music content production, marketing and promotions, including allied businesses such as music publishing and music distribution, talent management and events organization. The Group’s activities revolve around these brands: Music Labels (Star Music, Tarsier Records, Star Pop, DNA Music, and other sub-labels), MOR Entertainment and OneMusicPH.

ABS-CBN Music also provides music servicing and copyright clearance services primarily to other business units of the ABS-CBN group.  Complementary to this business is the management of artists through the Music Management Group and the creation, mounting and line production of events with ABS-CBN Events. The Company also produces commissioned recordings for films and television shows, commercial advertisements, and events for brands and other clients. The Company also controls a valuable music publishing and sound recording catalogue of iconic Filipino hit songs which covers more than half a century. These are licensed to third parties for various usages, including theme songs in TV shows and films, commercial advertisements, and recordings.


    • Conceptualizes marketing campaign for ABS-CBN artists, audio & video releases (new
    and catalogue) and events
    • Prepares creative builds for Creative Director, Label Head, Artists Management, partners
    platforms (e.g. Spotify, iTunes, etc.) and other key members of the team
    o Conducts research about the artists
    o Proposes visual directives and concepts for photos, cover arts, videos and other
    marketing and promotional collaterals
    o Presents plans to artists and artists management
    o Assists in crafting branding for artists in line with sonic profile build for
    songs/creative direction of music
    • Monitors progress of projects (e.g. calendar, schedule, Charts, milestones, etc.)
    • Assists in editing profile of artists in streaming platforms (e.g. Spotify)
    o Choosing photos
    o About the artist
    o canvas
    • Attends and coordinates concerns of the artists with the Label Heads, as needed
    • Communicates, orchestrates and cascades marketing plan to the Promotions teams and
    concerned department including but not limited to Publicity and Promo team, Digital,
    Events, partners/distributors (e.g. Orchard), etc.
    • May attend events, shoots, on-ground marketing plans activations onsite as may be
    required to ensure execution of the agreed plans
    • May be requested to participate in online or onsite meetings
    • Attends to documentation and administrative requirements as part of the completion of
    the services

Preference will be given to candidates who APPLY ONLINE.