SUBSIDIARY Creative Programs Inc.
POSITION Marketing Officer (FOR POOLING)
WORK LOCATION National Capital Region
DATE POSTED February 12, 2020

BUSINESS SUMMARY

With its range of content spanning from various passions and interests catering to a vast number of viewers, the Creative Programs, Inc. (CPI) team has continued to be the leading content creator for the affluent Filipino viewers.  The subsidiary has two main functions namely, it (1) manages, operates and delivers channels as well as it (2) promotes the CPI channels to cable operators exploring the new leverages on new revenue opportunities through their channel distribution section.

CPI continues to cater to a particular target audience producing programs such as Hero and Balls to Lifestyle Network, Myx, Jeepney and their still number one cable channel in the country, Cinema One.  These programs are carefully managed, combining foreign acquired programs and local productions.  Aside from delivering the most-awaited programs, shows, and teleseryes, CPI has also continued to excel in mounting events which the advertisers and viewers have highly anticipated.  Such programs would include Lifestyle Network's Summer Soul, Myx Mo by Myx, Cinema One Originals and Hero's Face Off.

RESPONSIBILITIES

    Position Summary
    The Marketing officer is responsible for creating and implementing effective promos and campaigns for LES events that increase customer satisfaction and earnings in alignment with the brand marketing strategy.

    Duties and Responsibilities
    Create and implement effective 360 marketing initiatives for CPI events based on the brand objectives, marketing strategy, and budget to increase affinity and brand following.
    Work with brand’s Business Manager to create unique and creative events that will strengthen and drive revenue for the brand.
    Lead smooth and organized implementation of events that will ensure customer satisfaction, this includes:
    • Creation of CE and P&L for the event
    • Closing event deals and partnerships
    • Sponsors/Client executions
    Mount events within the approved budget and initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)
    Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing assigned CPI events.

REQUIREMENTS

    • Bachelor’s degree in Mass Communication, Production, or other relevant field or equivalent education and experience,
    • At least one (1) year of Events experience is required
    • Excellent project management skills, with ability to organize and execute multiple projects under tight deadlines
    • Knowledgeable of events management processes and Microsoft Office Applications
    • Able to thrive and easily adapt in high pressure contexts
    • Outstanding interpersonal and communications skills

Preference will be given to candidates who APPLY ONLINE.